Article

Futuri’s Forensic Analysis on Radio and TV Revenue Loss in 2025

Futuri’s Forensic Analysis on Radio and TV Revenue Loss in 2025 cover image

AI is systematically deleting radio + TV from ad spend

Ad agencies are using AI-powered platforms such as Media Mix Models (MMMs) and large language models (LLMs) to make advertiser campaign investment decisions.

Futuri studied the output from the LLMs and discovered they consistently omit or materially impact advertising spend recommendations for radio and TV as compared to big tech digital channels.