The Selling Edge
If you’re looking for practical, immediately usable plays to win complex B2B deals, this podcast is for you. Hosted by Trish Craig and Dan Prudhomme on a rotating basis.
Join us as we interview top sales leaders and high-performing sellers to uncover the strategies, stories, and tactics that help teams pitch smarter, look sharper in front of clients, and close bigger deals faster.
Recent Episodes
Episode 10: The Daily Habits of a Top New Business Seller
Mitchell Demytrk shares the daily habits, prospecting routines, and follow-up strategies that make him a top new business seller at SBS New York.
Episode 9: The Hardest Part of Sales Is the First Meeting
The Selling Edge talks with Randy Cable on why the hardest part of sales is landing the first meeting, and how top sellers solve business problems.
Episode 8: Consistency Over Tactics
Explore the sales leadership podcast for insights on consistency and strategy in today's selling landscape.
Episode 7: More Selling, Less Clicking
In this episode of The Selling Edge, Dan Prudhomme talks with Denver7 Account Executive Leah Drost about how she protects time for revenue-generating work using strategies like time blocking and the 1-3-5 method, and why administrative tasks and extra system steps often slow sellers down
Episode 6: It's the Partnerships, Not the Paperwork
Kathy Eagle is joined by Julie Monafo, General Manager of Summit Media Richmond, to explore why strong relationships—not processes or paperwork—are still the true driver of long-term sales success. Drawing on more than 35 years in radio and media, Julie shares how to build rapport quickly, earn trust through follow-through, and adapt your communication style to different decision makers.
Episode 5: Clarity is the New Credibility
Dan Prudhomme sits down with Kinney O’Connor, sales and marketing specialist at Sinclair, to unpack why clarity—not complexity—is what truly builds credibility with today’s buyers. Drawing from his background in financial services, digital advertising, and broadcast media, Kinney explains how over-preparing, over-explaining, and relying on jargon can actually erode trust and slow decisions.
Episode 4: The Sellers Who Use AI Are the Ones Who Win
Trish Craig sits down with Theresa “TK” Timm, Executive Vice President of Sales for Midwest Family, who is leading one of the most ambitious AI-driven transformations in local media. TK shares how her teams are using AI to open more doors, craft smarter outreach, deliver research in seconds, build spec spots on the spot, and now even produce full streaming video concepts in under 30 minutes.
Episode 3: The Discipline of New Business
Veteran seller Allen Willis shares cold-call-to-AI prospecting tactics to keep your pipeline full with discipline, curiosity, and time-blocked new business.
Episode 2: Do What You Do Best, and Leave the Rest
In this episode of The Selling Edge, FOX 13’s Mike McEvilly shares how AI-powered tools like TopLine help sales pros spend less time on pitch decks and more time selling. Learn practical ways to streamline your workflow, stay confident in client meetings, and focus on what really drives revenue.
Episode 1: The Future of Sales Productivity: Spend Time Selling, Not Clicking
In this episode of The Selling Edge, Gene Vidler and Trey Schmaltz of Cumulus Media reveal how AI is transforming the sales process. Learn how AI cuts research time, warms up cold calls, boosts confidence, and uncovers new revenue opportunities so sellers can spend less time clicking and more time closing deals.
Meet Your Hosts
Trish Craig
Director of Partner Success, Sales Intelligence at Futuri
“The Data Whisperer”
With 20+ years in research, sales, and training, Trish has mastered the art of turning numbers into stories sellers can use. She spots the signal in the noise and delivers plays that win.
Dan Prudhomme
Director of Partner Success, Sales Intelligence at Futuri
“The Growth Hacker”
For two decades, Dan has helped businesses, both big and small, turn audience signals into real revenue. He fixes misaligned strategies and helps teams work smarter, not harder.
FAQ
- How often are new episodes released?
- Monthly. Each episode centers on one sharp theme with one standout guest.
- What’s the runtime?
- About 25 minutes, built for busy sellers and leaders.
- What makes this different?
- It’s interview-first with a practical bent. Every episode connects proven plays to how teams operationalize them with Sales Intelligence, so you can act immediately.
- Who should be a guest?
- Operators and leaders with repeatable wins in complex B2B sales. Nominate a guest at josheberhart@futurimedia.com.