The newsroom got smaller. The expectations didn't.
From local affiliates to national networks, TV teams are asked to fill more newscasts, feed more platforms, and sell more inventory with fewer people. Futuri gives your newsroom and sales floor the leverage to do all three.
The TV reality
More dayparts to fill. Fewer hands to fill them.
The general manager's math is brutal: linear plus digital plus social, all from a staff that keeps shrinking.
The 24/7 content treadmill
Broadcast, web, OTT, and social all need feeding. Reporters can't be in five places at once, and the assignment desk is buried.
Ad revenue under pressure
Local advertisers want proof their spots worked. AEs spend mornings building lists instead of closing deals.
Trust is the whole brand
One bad AI output on air costs years of credibility. Generic tools weren't built for a regulated newsroom.
A day in the newsroom
From cold open to last spot, faster.
Here is how a Futuri-powered station moves through the day.
- 1
5 AM, spot the story
TopicPulse surfaces what your DMA is about to care about, ranked before the morning meeting.
- 2
9 AM, produce everywhere
POST turns the on-air package into web, social, and newsletter copy in your station's voice.
- 3
1 PM, pitch with proof
AEs walk in with TopLine-scored prospects and SpotOn spec spots ready to play.
- 4
6 PM, prove it worked
CHUY ties the campaign to real foot traffic, so renewals close themselves.
Be first
Break the story before the competition knows it exists.
TopicPulse reads millions of signals across your market in real time, so your newsroom chases what's climbing, not what already peaked.
- Trending topics ranked by DMA and audience
- Story angles and headlines drafted instantly
- Editorial guardrails and human-in-the-loop on every output
What changes when the engine does the grind.
3x
More content from the same team
5 min
From package to publish-ready posts
24/7
Trend monitoring across every DMA
20+
Patents in AI, broadcast, and safety
Built for the way modern TV actually runs.
Start with the tools that move the needle for your station, then expand across the suite.
TopicPulse
Be first to the story. Real-time trending topics across every DMA.
SpotOn ↗
Broadcast-ready ad copy and creative, generated in minutes at spoton.app.
TopLine
Sales intelligence that turns AEs into top performers.
POST
Social, web, and newsletter posts generated instantly.
CHUY
Footfall attribution your advertisers can actually trust.
Futuri Alerts
Mission-critical alerting for your broadcast operation.
Futuri's AI gave our newsroom and sales team back the time to do what they do best. Stories first. Spots faster. Revenue up.
VP, Local Media · Top-25 US Television Group
See what Futuri would do for your station.
Walk us through your newscast and your sales floor. We'll show you exactly where the hours and the revenue come back.