News & Insights
Articles, case studies, podcasts, and research on how AI is reshaping media.
Episode 12: What Great Sellers Do Before the Pitch
Great sales conversations don't start when the meeting begins. They're built through the preparation that happens before it. In this episode of The Selling Edge, Trish Craig sits down with Victor Giacomelli, Market President of Emmis Corporation, to unpack what more than three decades of sales leadership have taught him about building successful sellers. Victor shares the five qualities he looks for when hiring salespeople, why focusing on a few key verticals can make sellers more credible with prospects, and how preparation can turn a hard-earned first appointment into a real opportunity. They also discuss the questions sellers need answered before they're ready to build a solution, why strong relationships can sometimes work against a salesperson, and how managers can turn mistakes into meaningful coaching moments. From prospecting and discovery to mentorship and embracing new technology, Victor offers a practical reminder that winning in sales rarely comes down to one big moment. It's built through preparation, adaptability and a willingness to keep learning.
Episode 11: Coach the Rep, Don't Carry the Deal
Sales managers want to help their teams win. But when helping turns into doing the work for the rep, managers can become bottlenecks and sellers miss the opportunity to develop the skills and confidence they need to succeed independently. In this episode of The Selling Edge, Dan Prudhomme sits down with Jeff Kuerzi, Regional Digital Sales Manager at Cumulus Media, to discuss how leaders can coach without carrying the deal, when to step in and when to step back. They also discuss balancing short-term opportunities with durable revenue, connecting integrated strategies to real client needs, and preparing sellers to have stronger conversations with prospects. For sales managers looking to build more capable, confident teams, this episode offers a practical framework for coaching better conversations, protecting valuable time, and helping sellers take greater ownership of their deals.
Introducing Futuri Content Automation: Newsrooms Cut Production Time 80% and Cost 15%+ Annually
Futuri Content Automation is a new production platform that helps broadcast newsrooms cover more stories, publish to every platform, and triple digital output without adding headcount.
How Nebraska Rural Radio Association Launched a New Agricultural Brand
In 2025 a new agricultural equipment business in Hastings, Nebraska used Nebraska Rural Radio Association's KRVN and Rural Radio Network to launch its brand, investing roughly $32,600 across five flights from January to November. Unacast geolocation data recorded a 32.1% foot traffic lift during the fall flight measured against a summer baseline, and 36,435 total location visits across the year. The advertiser attributed $70,000 in revenue to the campaign, rated satisfaction 4 out of 5, and confirmed renewal intent.
Episode 10: The Daily Habits of a Top New Business Seller
Mitchell Demytrk shares the daily habits, prospecting routines, and follow-up strategies that make him a top new business seller at SBS New York.
Episode 9: The Hardest Part of Sales Is the First Meeting
The Selling Edge talks with Randy Cable on why the hardest part of sales is landing the first meeting, and how top sellers solve business problems.
Futuri Launches TopLine Enterprise, a Revenue Intelligence Platform for Media Sales Teams
TopLine Enterprise is a revolutionary revenue intelligence platform that optimizes how media sales teams work and sell.
Episode 8: Consistency Over Tactics
Explore the sales leadership podcast for insights on consistency and strategy in today's selling landscape.
York County Visitors Bureau Radio Campaign Results
York County Visitors Bureau spent $3,773 with Nebraska Rural Radio Association across KAWL-AM and KTMX-FM from April to September 2025 to drive adoption of the Visit York County mobile app. SimilarWeb measured an 11.8% lift in weekly web traffic, from 496 to 554 visits per week, followed by a 7.3% decline after the campaign ended. The bureau rated satisfaction 5 out of 5 and confirmed renewal.
Case Study: How Cumulus Little Rock Grew Social Engagement with a Lean Team Using TopicPulse Instant Video
Explore how a short-form video tool for digital teams can enhance engagement and grow your audience effectively.
Futuri's TopicPulse Now Lets Media Teams Publish More Video
New Instant Video Capabilities Turn Existing Audio, Scripts, and Articles Into Branded, Platform-Ready Content in Minutes.
Episode 7: More Selling, Less Clicking
In this episode of The Selling Edge, Dan Prudhomme talks with Denver7 Account Executive Leah Drost about how she protects time for revenue-generating work using strategies like time blocking and the 1-3-5 method, and why administrative tasks and extra system steps often slow sellers down
How Nebraska Rural Radio Delivered Measurable, Verifiable Business Growth for a Nebraska Electrical, Plumbing, and HVAC Brand
A Nebraska electrical, plumbing and HVAC provider spent $1,340 with Nebraska Rural Radio Association across KNEB-FM and KHYY-FM in 2025. SimilarWeb measured a 27.8% lift in weekly web traffic during the first flight, from 380 to 486 visits per week, with a 17.3% drop during the gap between flights. The advertiser reported a 5 to 10% revenue increase, attributed 52 visits or calls directly to radio, rated satisfaction 5 out of 5, and confirmed renewal.
The “Hidden” Audio Market: Why You’re Leaving Revenue on the Shelf in 2026
Discover how AI audiobook production is unlocking the "silent" 70% of book catalogs. Learn how publishers are using human-in-the-loop AI to bridge the gap between traditional studio costs and growing listener demand in 2026.
Episode 6: It's the Partnerships, Not the Paperwork
Kathy Eagle is joined by Julie Monafo, General Manager of Summit Media Richmond, to explore why strong relationships, not processes or paperwork, are still the true driver of long-term sales success. Drawing on more than 35 years in radio and media, Julie shares how to build rapport quickly, earn trust through follow-through, and adapt your communication style to different decision makers.
Case Study: How an Experienced Media Seller Uses TopLine to Prepare Faster and Sell with Confidence
Discover how 25-year media veteran Michelle Allen uses TopLine to slash prep time, create polished sales decks, and sell with confidence in a fast-paced market.
Case Study: How the South’s Most Powerful Newsroom Uses TopicPulse to Break Stories Across 20 Counties
Explore how WSB-AM/WSBB utilizes TopicPulse to break local stories across 20 counties and eliminate news blind spots.
CES 2026: Why the “Next Frontier” Already Feels Familiar at Futuri
CES 2026 spotlighted the shift from demographic targeting to intent, and why trust, transparency, and human insight are now the baseline for AI adoption.
Case Study: First-Time Radio Advertiser Becomes a $200K Key Account
See how a Tampa/St. Pete media seller won a first-time radio advertiser, closed nearly $100K in radio, added nearly $100K in OTT, and delivered the client’s best month in 30 years.
Episode 5: Clarity is the New Credibility
Dan Prudhomme sits down with Kinney O’Connor, sales and marketing specialist at Sinclair, to unpack why clarity, not complexity, is what truly builds credibility with today’s buyers. Drawing from his background in financial services, digital advertising, and broadcast media, Kinney explains how over-preparing, over-explaining, and relying on jargon can actually erode trust and slow decisions.
How Sam Demma Turned “Be Someone’s Taco” Into a Full-Cast Children’s Audiobook and Expanded His Reach Through Professional Audiobook Production
Sam Demma turned Be Someone’s Taco into a full-cast children’s audiobook with character voices and original music, boosting engagement at live events and expanding accessibility for families.
Case Study: How Tyler Media Delivered Premium Listener Experiences With Futuri Mobile
Explore the benefits of a radio station mobile app that enhances listener experience with streaming and interactive features.
5 AI Success Stories That Cut Commercial Production Time in Half
Discover five real AI success stories showing how broadcasters cut commercial production time in half, revive stalled prospects, and close high-value deals faster.
AI Audiobooks, Spanish Voice, and Why Multilingual Listening Belongs in Your 2026 Strategy
AI-powered Spanish audiobooks are reshaping audience reach. Learn why multilingual listening belongs in your 2026 strategy, and how FuturiBooks scales it ethically.