The best teams don't go in blind. They scout.
From leagues and franchises to RSNs, broadcasters, and rights holders, TopLine gives every seller a scouting report on every sponsor and advertiser, with research, ranking, and outreach already done. Get the meeting. Win the sponsor. Renew the deal.
The reality
Sponsorship and premium media is the most complex sale in advertising.
Every deal needs a committee
Marketing, brand, media, and activation all weigh in before anyone signs.
Your assets are scattered
At-venue, digital, broadcast, streaming, and ticketing live in different systems no one can see at once.
Your tools don't talk
Navigate, Nielsen, GWI, SponsorUnited, LinkedIn, six logins, no single view.
Outreach gets ignored
Without a research-backed why-now, your email is one more pitch in the pile.
70%+
of seller time spent on prospects who won't buy this quarter
18 hrs
per rep, per week lost to lists, decks, and follow-ups
$450K
per month in unrealized capacity on a 10-rep team
The intelligence layer
Your sellers aren't missing effort. They're missing intelligence.
The revenue is already there, trapped in data you already own. TopLine is the intelligence layer that merges your first-party data with our proprietary signals into one clear view, then points your team to exactly where to look. It's not another platform to manage. It turns data into direction, giving sellers the context and confidence to walk into every conversation informed, prepared, and credible.
- Merge first-party CRM, ticketing, and inventory with market signals
- Rank the sponsors and advertisers worth your time
- Arm every seller with the same scouting discipline
How it works
Finding the right sponsors is a scouting report, custom-drafted for you.
- 1
Get the meeting
Scout the market, rank the sponsors worth your time, and open the door with outreach drafted for each buyer.
- 2
Win the sponsor
Walk in with the scouting report, priorities, signals, and the talk track for every decision-maker on the committee.
- 3
Score the deal
Build the proposal from real inventory, priced to your rate card, and renew with the recap already in hand.
What's in the scouting report
Every rep walks in knowing more than the buyer.
Fit scoring
Sponsors and advertisers ranked by likelihood to buy your property. Who to call.
Buying signals
Budget shifts, leadership changes, category moves. When to call.
Buyer intel
Priorities, talk tracks, and the full committee mapped. What to say.
Outreach drafts
Personalized first touches written for every buyer. How to open.
For ownership groups and media portfolios
One platform across every property you own.
Deploy once. Every team, station, and network in the portfolio runs the same scouting motion, and new acquisitions plug in with the playbook already built.
- Portfolio-wide visibility across every property
- Shared playbooks, local execution
- New acquisitions onboard in days, not quarters
The sports and media stack.
TopLine
Sales intelligence that turns every rep into your best seller.
TopicPulse
Real-time trending topics and audience signals across every market.
SpotOn ↗
Broadcast-ready ad copy and creative for pitches and activations.
POST
Turn live broadcasts and events into podcasts, videos, and social posts.
CHUY
Footfall attribution that proves activations drove real foot traffic.
Mobile
Branded apps that turn fans and listeners into daily users.
Get the meeting. Win the sponsor. Score the long-term deal.
The season ends. The sale never does. Tell us about your properties and your sellers, we'll show you the scouting report we'd draft for your team.