Teach AI media plans to see traditional media’s impact.

Advertisers and agencies are leaning on LLMs to build media plans, and those models tend to overweight digital while overlooking proven TV and Radio performance.

This resource gives your team the talking points, stats, and quick actions to keep broadcast in every smart media mix, including:

• LLM-era talking points your AEs can use in every pitch to counter digital-only recommendations.

• MMM alignment guidance to ensure broadcast is modeled and credited correctly.

• AEO (Answer Engine Optimization) playbook: simple weekly actions to boost your brand’s visibility in AI answers (infographics, short LinkedIn posts, and case-study signals that train models).

• Vertical-ready proof points (e.g., cosmetic/dermatology, retail, services) that translate to local revenue conversations.