AI is systematically deleting radio + TV from ad spend
Ad agencies are using AI-powered platforms such as Media Mix Models (MMMs) and large language models (LLMs) to make advertiser campaign investment decisions. Futuri studied the output from the LLMs and discovered they consistently omit or materially impact advertising spend recommendations for radio and TV as compared to big tech digital channels.
Download the study to get an understanding of how AI is already reshaping advertising decisions, and exactly what your organization needs to do to stay visible, competitive, and included in future ad spend.
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