LDR · Listener Driven Radio
Turn your broadcast into a Crowdcast™
Software that lets listeners vote on what plays and gives your station first-party audience data you can segment, monetize, and leverage.
$67,500
typical annual ROI
+15%
more page views
~10%
CPM uplift
$45,000+
sponsorship premium
What LDR does
Give your audience what they want most: choices.
LDR gives your listeners a voice in deciding the music, while keeping your music strategy 100% intact.
Crowdsourced Voting
Listeners vote on what plays next, integrated directly into your playlists.
Personalized Song Alerts
Push, SMS, and email alerts that drive repeat tune-ins and measurable tune-backs.
Custom Voting Windows
Tailor voting sessions to your station, dayparts, and sponsors.
Sponsor Branding
Branded voting windows and song-preview sponsorships your AEs can sell.
Automation Integration
Full integration with major broadcast automation systems.
Premium Imaging
ReelWorld imaging baked in so your station always sounds polished.
Why now
Interactive isn't a nice-to-have anymore.
Young listeners aren't on radio
Only 6% of 18 to 29 year olds and 8% of 30 to 49 year olds often get news from radio. Interactive, personalized experiences are now table stakes. (Pew, July 2024)
Digital sets the bar
Spotify and Pandora norms (vote, skip, interact) shape expectations. Bring those controls to broadcast to stay relevant.
Interactive = more TSL
Voting, alerts, contests, and callbacks drive longer sessions and repeat tune-ins.
Measurable value for brands
Interactive features generate trackable engagement and new sponsorship inventory for hard-to-reach demos.
Win on mobile
As listening shifts to apps, engagement tools must work seamlessly across platforms, or digital-first audiences drift.
How we meet your team's goals
Engage. Automate. Monetize.
Increase listener engagement
LDR drives your real-time voting plus alerts, which equals repeat tune-ins and longer sessions.
Automate without losing control
LDR updates playlists in real time while respecting your clocks and music rules. Your strategy stays 100% intact.
Monetize interactivity
Sponsorable voting windows and alerts mean more impressions, plus a ~10% CPM uplift on interactive inventory.
What it can do
One platform, many ways to play.
Mix and match interactive formats to fit your station, your dayparts, and your sponsors.
Voting Sessions
Listeners pick what plays next during customizable, clock-friendly voting windows.
Takeover
Your audience moves songs up the queue, ordering the music live.
Top Song
Listeners vote for the top song of the hour, counting down to a winner.
Faceoff
Two songs go head to head and the audience decides what should play next.
Countdown
Count down to the top voted song with a high-energy on-air moment.
Interactive Song Ratings
Real-time like and dislike feedback feeds your music research.
Song Preview Sponsorship
Sponsored audio previews on mobile that turn listening into revenue.
LDR Display Ads
Sponsorable display placements across the voting and player experience.
Why LDR beats the alternatives
Built specifically for radio, by radio experts.
Manual phone and text contests, social polls, and DIY tools can't match a platform engineered for on-air workflows.
Real-time playlist control without breaking PD strategy
Personalized alerts tied to spins measurable tune-backs
Sponsorable moments designed into the UX
ReelWorld imaging baked in
Full automation integration plus reporting
A winning combo
LDR + Futuri Streaming + Futuri Mobile.
Engagement that compounds across platforms and turns into dollars. Here are sponsor-ready package examples.
“Pick the Throwback” Fridays
Sponsor owns the voting window plus on-air mentions, app and stream placements, and a recap report.
“Your Song Is On” Alerts
Brand presented on push, SMS, and email alerts that drive tune-backs.
Player Takeover
Live voting panel plus midroll and read integration during streams.
Proven process
Up and running within 30 days.
Listeners vote
Your audience votes on music or content via web or mobile app.
Playlists update live
LDR updates station playlists in real time while preserving your music strategy.
Alerts go out
Personalized song alerts bring listeners back when their song is on.
Brands plug in
Fully branded voting experiences open new sponsorship inventory.
Automation syncs
LDR integrates seamlessly into your broadcast automation systems.
You measure it
Engagement metrics turn into actionable insights and renewal proof.
Business impact & ROI
Engaged listeners, measurable returns.
LDR connects you with listeners even when they're not listening, setting your station apart and driving increased ratings.
Up to $67,500/year typical ROI from time savings, digital ad growth, and new sponsorships.
~$12,500/year labor savings: promo teams reclaim about 5 hours per week.
+15% page views more ad impressions across your digital footprint.
~10% CPM uplift on interactive inventory features.
$45,000+/year annual premium from sponsorable features.
Testimonials
Feedback from our partners
“This is the missing personality from my radio station. I love that we’re going to build artist-themed weekends and be able to reuse them as needed. This will take my station to the next level; it’s what was missing. Nice touch.”
“Tether helped us create a whole new dynamic for our group of stations. It gives listeners not only a reason to tune in and listen, but to interact with both our on-air product and our mobile apps and websites. It is a ‘next step’ feature for radio that puts us way ahead of the curve.”
“Happy we have Tether. We have annual client dollars tied to song alerts. Additionally, we get a lot of action from our audience through Tether. It helps us generate thousands of MUVs, most recently over 30 thousand a month.”
“Hot Girl Summer Weekend sounded great! I had it on in the background all weekend ready for Echo to fail or something not to go right, not only did it work perfectly we sounded really good all weekend. In three days I only noticed 2 songs that stood out as being songs I wouldn’t have scheduled in those particular positions, that’s me listening as a programmer and looking for something to be off, a listener wouldn’t have thought anything of it. If that only happens twice in an entire weekend, I’m happy.”
FAQ
Questions, answered.
Will listener voting break my music strategy?
No. LDR gives listeners a voice while keeping your music strategy 100% intact. Voting happens inside customizable windows and LDR respects your clocks and rules, so PDs stay in control.
Does LDR work with my automation system?
Yes. LDR integrates with major broadcast automation systems so real-time playlist updates flow into your existing workflow with less manual effort.
How quickly can we launch?
Most stations are up and running within 30 days, backed by comprehensive onboarding and 24/7 VIP support.
How does LDR make money for my station?
LDR opens new revenue through branded voting windows, song-preview sponsorships, and sponsorable alerts, plus more page views and CPM uplift on interactive inventory.
Ready to turn your broadcast into a Crowdcast™?
Book a 15-minute walkthrough. We'll show you how LDR drives engagement, ratings, and new revenue.