Teach AI media plans to see traditional media’s impact.
Advertisers and agencies are leaning on LLMs to build media plans, and those models tend to overweight digital while overlooking proven TV and Radio performance.
This resource gives your team the talking points, stats, and quick actions to keep broadcast in every smart media mix, including:
LLM-era talking points your AEs can use in every pitch to counter digital-only recommendations.
MMM alignment guidance to ensure broadcast is modeled and credited correctly.
AEO (Answer Engine Optimization) playbook: simple weekly actions to boost your brand’s visibility in AI answers (infographics, short LinkedIn posts, and case-study signals that train models).
Vertical-ready proof points (e.g., cosmetic/dermatology, retail, services) that translate to local revenue conversations.
Related insights
Futuri’s Forensic Analysis on Radio and TV Revenue Loss in 2025
AI is systematically deleting radio + TV from ad spend. Futuri studied the output from the LLMs and discovered they consistently omit or materially impact advertising spend recommendations for radio and TV as compared to big tech digital channels.
Futuri Launches TopLine Enterprise, a Revenue Intelligence Platform for Media Sales Teams
TopLine Enterprise is a revolutionary revenue intelligence platform that optimizes how media sales teams work and sell.
Futuri Announces Advancements to TopLine AI, Featuring Instant Custom Research, Sales Presentations, and CRM Integration to Help Teams Close Business Faster.
Futuri has launched major AI upgrades to TopLine, its sales intelligence system trusted by media companies worldwide. Using Agentic AI that integrates directly into CRMs like Salesforce and HubSpot, TopLine is redefining how Sales Executives prepare, present, close, and renew business.