Futuri’s Craig Bowman to Discuss Podcasting and ROI in Radio at Wisconsin Broadcasters Association’s 2019 Broadcasters Clinic
Futuri Media’s own Craig Bowman will be presenting a session this year at Wisconsin Broadcasters Association’s 2019 Broadcasters Clinic. If you’ll be in attendance at the event this year please don’t miss out on his session entitled “Maximizing Your Content ROI With Podcasting” on Tuesday, October 15, at 1:00 PM CT.
Craig recently discussed the importance of podcasting in the current radio landscape and a lot of the things he’ll be talking about in a recent interview with Radio World.
Radio World: At first glance podcasting might seem to be a rival or threat to radio broadcasters. Is it?
Bowman: Podcasts are only a threat to radio broadcasters who don’t get in the game. Radio broadcasters know great audio, so it makes perfect sense for broadcasters to embrace podcasting. Podcasts are a great opportunity for radio to time-shift their content so that listeners can interact with it on their terms, as-well-as a vehicle to allow their talent to be more personal with the audience. Podcasts allow your talent to share their hobbies, likes, dislikes, etc. and better connect with your existing audience without sticking to your on-air clock. Discovery of this content then leads to more listeners to the daily broadcast. Creating a personal connection for your brand and personalities with your listeners is key to your success.
You can read the full interview by clicking here, and we can’t wait to see you at the conference.