The Challenge: Consistent Daily Video From A One-Person Team
For many radio brands, the story is familiar. The pressure to maintain an active social media presence competes with limited resources and time. Video often sits on the wish list because the team is already stretched. At this particular Top 40 station, the content manager (a one-person digital team) handled multiple roles and felt that pressure daily.
“It’s hard finding the time to do everything,” the station’s content lead said. “ That includes scheduling socials, of course, and video is where everybody is going. But I don’t always have the energy to do my own videos.”
The station’s video output came in waves. A live here, a one-off clip there, with no plan or repeatable workflow. Everyone knew it mattered for TikTok, Instagram, and Facebook, but there was no realistic way to publish consistently with the staff on hand.
The Solution: TopicPulse Instant Video Becomes the Daily Engine
When the station began testing TopicPulse Instant Video, the answer was a swift “yes, please.” They needed a way to find the right content and create videos that fit inside an already full day, without sacrificing relevance or quality. TopicPulse Instant Video gave them precisely that.
Within a few months, that station built a habit of publishing at least one video every day across their social networks using TopicPulse Instant Video. TikTok became the lead growth channel, with Instagram and Facebook benefiting from the same content.
A Simple, Repeatable Workflow
The content managers’ daily routine shifted from “if I have time” to a straightforward process:
- Log in to TopicPulse
- Scan for the stories that fit
- Pick 2 or 3 stories to test
- Review the AI-generated script, make a few quick edits if needed.
- Generate and publish video across TikTok, Instagram, and Facebook directly from TopicPulse.
“It takes me 5 to 10 minutes to do a video, depending on what the subject is and what effort I want to put into it. The consistency has helped. Posting at least one video a day every single day with the same style has seen some great growth for us.” -Station content manager.
The Results: Viral Wins and Ongoing Engagement
Once daily posting took hold, the numbers followed.
- 4.5 million views on a single TikTok featuring a Justin Bieber impersonator
- Multiple additional subsequent videos reaching viral-level performance
- Steady follower and engagement growth on TikTok, with Instagram reels and Facebook video trending up as well
- Months of uninterrupted daily posting, with TopicPulse Instant Video at the center of the workflow
Leadership noticed. The station’s general manager regularly checked performance and called out these big wins. Internally, the feedback was nothing but positive, and video shifted from a nice-to-have project to a core part of the brand’s digital strategy.
Why TopicPulse Instant Video works for this station
- Smart, Fast Content Curation
TopicPulse surfaces trending, format-relevant stories in advance, which means less time hunting and more time publishing.
“…first thing in TopicPulse I do check out is the IdeaStarters® section. And then I kind of scroll through and see what at first catches my eye, maybe personally or professionally, doesn’t matter…those are going to be your top format stories anyway.”
2. Natural Sounding AI Voiceovers
TopicPulse Instant Video’s voice-overs deliver a consistent, polished read without tying up talent or a studio.
“It sounds completely natural. Every once in a while, there may be a song or a name that the voice doesn’t quite nail, but even me, being a real human, I can’t get all of them right either.”
3. Short-Form Discipline Built-In
TopicPulse Instant Video keeps clips tight and focused to fit TikTok and Reels behavior.
“These keep them short and sweet. And with attention spans getting smaller as time goes on, I like that it keeps things short consistently.”
4. An Interface Built For Busy Content Teams
The platform keeps all the tools in one view, which means less switching between apps and fewer stalls in the process.
“You have a lot of tools in one place with a very easy-to-navigate user interface. Everything is labeled pretty precisely.”
5. Flexibility When You Want It
The AI handles the heavy lifting, but the content manager still controls the final cut. They can swap visuals, adjust scripts, and tune elements to match the station’s voice and brand before publishing.
Adoption Spreads Across the Building
Once colleagues saw how fast TopicPulse Instant Video turned trending stories into ready-to-publish videos and how easy it was to do, interest spread.
The content manager introduces another team member to the workflow.
“Once he realized how easy it was, then you started seeing him create more of the videos as well.” – Station content manager
A long-forgotten concept, but now, he had help. The second user helped further grow the volume, which meant more opportunities for breakout hits and increased engagement.
The Bottom Line for Lean Teams
For this Top 40 Station, TopicPulse Instant Video turned a one-person content role into a consistent social video posting team without adding staff, outside production, or frustrations.
“It speeds things up. It helps make things quicker and easier,” the content manager said. “I have found this to be a lifesaver. It has helped my day-to-day functions for months now.”
With TopicPulse Instant Video, the station now:
- Publishes daily social video with a clear brand look and feel.
- Taps into real-time,format-specific trends without manual research
- Automates production while still keeping control over story, tone, and style.
The result. More reach. More engagement. More proof that with the right solutions, lean radio teams can compete and win.
Are you ready to level up your station’s social or video output? Request a demo today.
