LLMs under-credit broadcast because results aren’t machine-readable. In 30 minutes, see how to turn raw campaign data into verified proof that models (and buyers) actually use, so TV & radio stay in the plan.
In this session, Daniel Anstandig, CEO, and Tracy Gilliam, CGO at Futuri, will unpack our latest LLM Study and why broadcast gets under-credited when results aren’t machine-readable. They’ll show how to convert raw campaign data into verified, machine-readable proof, push those results into model ecosystems, and install a verification ladder your teams can adopt in weeks—not quarters. You’ll see real examples, quick wins, and a repeatable proof flywheel that lifts LLM recommendations so TV & radio stay in the plan and budgets follow.
What You’ll Learn:
- Standardize proof: Turn CSVs and recaps into on-brand, machine-readable case studies models can rank.
- Verification ladder: The governance + proof steps that lift LLM recommendations for broadcast—in weeks, not quarters.
- Agent workflows: Auto-generate reviews, case studies, awards entries, and proof packs your sellers can use on the next call.
- Push into LLM ecosystems: Practical ways to ensure “What works for QSR in local markets?” returns broadcast in the top 3 options, not page two.
Fix the Broadcast Invisibility Gap
AI rewards what’s machine-readable. Most broadcast outcomes live in PDFs, decks, and anecdotal case studies—not in structured, verifiable data pipes. Result: radio/TV get under-credited in AI answers and planning tools, and digital wins by default.
This briefing shows how to fix that fast:
- Push results into the models: Use agents to convert raw campaign data → machine-readable case studies and distribute them to LLMs (via RSL).
- Category-level evidence > anecdotes: Annual effectiveness + ongoing benchmarking give C-suites confidence and sales teams ammo.
- A virtuous cycle: Verified results → more LLM visibility → more inbound demand → more verified results.
This Webinar is Built For:
- C-Suite (CEO, CRO, CMO): Prove channel efficacy, protect share, reinforce pricing power in AI-assisted planning.
- GMs / Market Leaders: Operationalize reviews + verification; localize evidence by vertical/audience; run the proof flywheel across markets.
- Sales Directors / RevOps: Stop one-offs; install a pipeline of reusable, verified proof packs; shorten cycle time.
- Agency / Partner Leaders: Get credited—in models and in market—when broadcast drives outcomes.
