With the rise of listeners consuming more content through devices other than their traditional AM/FM dials, your radio station is going to need to figure out how to keep engaging audiences in the increasingly competitive market you may find yourself working in.
As if you didn’t already know the unique challenges that your media brand is facing and weren’t constantly looking for new solutions and approaches to the behemoth competition you face every day!
Well, it sounds like your station is going to need to build a better broadcast! One that the modern audience not only tolerates but embraces.
At Futuri, we recently partnered again with our colleagues at Nielsen in order to learn more about how our POST’s audio solutions can help your station achieve success by taking an on-demand broadcast audio (ODBA) approach to radio in today’s cutthroat media market.
In fact, we even produced a study on ODBA with Nielsen that you can download with all the nitty-gritty on how POST’s proprietary and unique interface, integration into broadcast audio systems, and integration into social and digital platforms yields uniquely positive results compared to other systems and approaches to ODBA.
Don’t Reinvent the Wheel
While you could read up on why ODBA is a game-changing solution for your station’s success, you probably already have a lot of questions about how producing ODBA isn’t just extra busywork where you’re reproducing what you already do well with traditional broadcast mediums.
Maybe it sounds like producing time-shifted content is just a matter of reinventing the wheel. You may feel like you can only take a new approach to content, thinking you can only be a successful radio executive or a really great director of a podcast syndicate network.
With POST’s audio solutions, you can have it both ways!
Don’t get trapped in an either/or mindset. When your station adopts an ODBA approach to success, you can be both a successful media executive and a superb podcast producer all in the same day.
Don’t Go Back to the Drawing Board
You’re probably tired of always going back to the drawing board, trying to come up with a new solution to all the problems your station is finding itself in.
However, we at Futuri have done all of the research and have developed a proven, patented product that will be a game-changer for how your station can adopt an OBDA solution to the issues currently facing the radio industry.
Futuri’s POST audio solutions serve as a highly effective way to edit, package, and publish your station’s content and engage audiences with your brand across multiple platforms. POST will help your station get more people involved with your brand and increase your station’s ROI — all without having to add a whole department’s worth of staff!
With a solution like this, why would you ever want to go back to the drawing board when trying to come up with a plan for how to adopt an ODBA approach to success for your brand?
The Blueprint for Success
Lucky for media executives like you, we at Futuri developed the blueprint for success and put it to work with our now-patented POST production/on-demand system so that you too can start building in the neighborhood of on-demand broadcast audio.
I would encourage you to check out this blueprint so that you can know how to best achieve success with an ODBA approach at your highly regarded media company.