In times of economic uncertainty, advertisers often pull back, fearing wasted spend. But history and the numbers prove the opposite: brands that keep advertising in downturns emerge stronger, with more market share and higher ROI.
The Strategic Advantage of Advertising During Downturns is a ready-to-use sales presentation built specifically for account executives selling radio, TV, digital, OTT/CTV, and streaming advertising. Use it to educate your clients, overcome objections, and close more deals — even in tough markets.
What’s Inside This Free Presentation
Whether you’re selling radio, TV, digital, or streaming, this deck equips you with the facts, stories, and visuals to turn economic uncertainty into your sales advantage.
- Proof That Advertising Wins in Downturns – Real case studies and hard data showing how brands like Amazon, Toyota, and Kellogg’s grew market share while competitors went silent.
- Actionable Sales Talking Points – Key stats and messaging you can use immediately to handle advertiser objections and show why cutting ad budgets costs more in the long run.
- Media Cost Advantages You Can Sell – Data on how digital, TV, and other ad costs drop 15-30% during recessions, giving your clients more impact for every dollar.
