The Challenge
A Pennsylvania-based radio group wanted to strengthen their social media presence. They knew they needed timely and engaging video content, but like many local broadcasters, their team was small and always balancing competing demands. They didn’t have the time or headcount to support a new video initiative, and some critical stories never made it to their digital channels at all.
The Action
They reached out to Futuri’s Content Intelligence team for help. By adding TopicPulse Instant Video to their content workflow, the station could now turn trending topics into professional videos in minutes, without relying on outside production help.
TopicPulse Instant Video uses AI-driven story discovery and Getty-approved images to generate short, ready-to-post videos on both local and national topics. The team’s whole process was simplified.They could now easily select a trending topic, customize the captions, and share it, all within minutes.
The Results
The group produced and published a video about a breaking local story, one they admitted they likely wouldn’t have been able to cover with their previous production limitations. What once required hours of editing and asset sourcing now takes just minutes. This resulted in:
- Faster story turnaround for breaking stories on social media
- Consistent video output that fits their small team’s current workflows
- Expanded local engagement on stories that previously would have been missed
By pairing TopicPulse Instant Video with their strong newsroom instincts, the team amplified both reach and relevance, proving that speed and quality can coexist in modern content creation.
Even small teams can compete in the fast-moving world of social media storytelling. With TopicPulse Instant Video, your newsroom can publish smarter, faster, and with confidence that every story looks professional.
