Technology Innovation and Business: AI, GPT, and The Innovator’s Dilemma
As the CFO at Futuri, I have the privilege of helping to shape our company to be the most powerful and important strategic technology partner to media companies. Our team takes joy in creating raving fans on a daily basis, and it’s a big part of our best-in-class culture and environment for all of our people to thrive.
Beyond CrowdTangle: Truly Understanding Your Audience
Nearly every newsroom in America has attempted to use CrowdTangle in some capacity, but some have been caught unprepared by the news that CrowdTangle is ending support and will shut down the product. The good news is that many newsrooms had more valuable systems in place for understanding audience data.
It Takes Courage to Remain Relevant
“We’ve known we need to change for the last decade. But no one is willing to do the hard things”
Yes, You Can Grow Ratings
Promotions mean more than running a topical in prime. Finding the audience is the first step.
Help! Everyone Is on Vacation but We Still Have Newscasts to Produce!
If you’re like most TV stations, you just had a jam-packed November, fully staffed and with your best foot forward for sweeps.
And you’ll spend the next 6 weeks with half your staff on vacation. So how do you still maintain high-quality newscasts with a skeleton crew? In my 20+ years leading in local newsrooms, I’ve found there are a few things you need to do.
A First-Time News Manager’s Guide to Success
When I first became a news manager, I made some mistakes. In 20 years of news leadership, I learned a lot, and now I work with newsrooms across the U.S. to help them grow and evolve. This list of 10 things I learned can help any new manager.
Local TV Makes a Big Move Into Podcasting (and It’s About Time)
As one of the largest local TV station groups makes a major podcast move, it’s time for every local TV station to realize the power and value of local news podcasts.
