Let’s be honest—selling ads today is tough. Clients have higher expectations, shorter attention spans, and another rep is always knocking on their door. If you’re still relying on static pitch decks or waiting days to produce a spec spot for your prospect, you’re falling behind.

AI-powered spec spots are your go-to tool for bringing an idea to life. Here’s why more reps are turning to them, and why you should too.

1. Win the Deal Before the Other Rep Even Follows Up

You know how it goes: the faster you respond, the better your odds. Traditional spec spots take days to turn around. But with Futuri’s SpotOn, integrated into the TopLine platform, you can create a fully produced, customized audio ad on the spot. That means walking into a pitch meeting confidently and walking out with an excited client.

While your competitor is still chasing down a producer, you’re hitting play on a finished, personalized spot that can be updated on the fly.

2. Make Every Pitch Feel Like It Was Made Just for Them

Forget generic. With AI, you can tailor each spot by industry, audience, or even time of year. It’s instant personalization—and it works. Salesforce has shown that campaigns with AI personalization perform significantly better.

SpotOn helps you do all of that from inside the TopLine platform. It’s like having your own creative team in your back pocket for every prospect, industry, and seasonal promotion.

3. Bring Clients Into the Creative Process (They’ll Love It)

Here’s a game-changer: you’re in a meeting, and your client says, “Could we try a different tone or voice?” Usually, that’s a note you take back to the team. But with SpotOn, you just do it—right there, in the room.

Futuri CEO Daniel Anstandig summed it up perfectly: “Account executives can create custom, insight-driven advertising content on the spot, offering a level of speed and customization that changes the very nature of client interactions.”

“I was able to edit my client’s commercial in 15 seconds, and the edited version ran on the very next break. The client called me and thought I did some kind of magic!” – General Manager at a broadcast group in Tennessee

4. Stand Out by Being the Rep Who Understands Them…and Uses Cool Tech

Let’s be real—clients notice when you bring something fresh to the table. Using AI-powered tools shows them you’re up-to-date, efficient, and serious about results. It’s not just about the tech—it’s about the impression you leave.

Plus, studies (like one from PLOS ONE) show that personalized, interactive content is far more memorable and boosts brand recall.

“HO-LY SH—!  Where was SpotOn a decade ago…I just wanna know….how long have you been working on this, where has this been, and who got rich as a result of this amazing service.  Where has it been, this is the answer” – Sales Manager, a media group in California

5. Don’t Let Competitors Own the Fast-Growing Audio Market

Audio advertising is booming. Digital audio ad spend is expected to exceed $13 billion by 2028. If you’re not leaning into that growth now, someone else will. SpotOn gives you the edge to not just play in that space—but lead it.

With SpotOn now part of TopLine, sales teams get a full-cycle support system—everything from initial research and prospecting to delivering high-quality, customized audio creative in real time.

Either you evolve or you watch someone else take your spot.

This isn’t about keeping up. It’s about staying ahead. Prospects expect speed, relevance, and creativity. AI-powered spec spots deliver on all three—and the reps who use them? They’re the ones closing more business.

Don’t give your competitors a head start.

Want proof that SpotOn changes the game? Read how one rep used an AI spec spot to win over a longtime holdout—on the spot: