AI is now shaping your clients’ media plans. The catch: when those tools can’t “see” TV and radio, budgets shift to digital, and broadcast gets cut. “Futuri’s Forensic Analysis on Radio and TV Revenue Loss in 2025” study shows how often that happens and why it matters for your revenue number.
Join Futuri’s Mary Rogers and Kathy Eagle for a fast, practical session built for sales leaders.
You’ll hear quick wins and real stories from top-performing teams who are getting broadcast advertising back into the plan and growing share. We’ll also show how sales leaders are equipping their sellers with on‑demand research and ready‑to‑use pitch assets, so their teams spend less time hunting for data and more time winning revenue.
What You’ll Learn:
✔ Where AI-driven Marketing Mix Models miss broadcast and how to keep TV & radio in 2026 plans.
✔ How top-performing stations are using AI to their advantage to close bigger deals and shorten the sales cycle, without adding headcount.
✔ How to equip your team with the strategies and resources to build compelling ROI narratives that get your station back into the conversation.
This Webinar is Built For:
- Directors of Sales
- Sales Managers
- Revenue Leaders
- VP of Sales
Whether your goal is protecting revenue, winning bigger allocations, or leading your team with confidence, this is your playbook for keeping broadcast in the plan, and winning the budgets of 2025.
