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Tag Archive for: listeners

Where did all my listeners go?

November 4, 2021/in Digital Publishing, Radio/by jesse

At Futuri, we recently partnered with Nielsen to produce yet another study on the Growing Audience with On-Demand Broadcast Audio study. After a quick two year break, we are back after a raging pandemic with updated information on why on-demand broadcast audio is a prime opportunity for your radio station even more now that it already was back in 2019.

The traditional media landscape in radio has been shaken up pretty good lately. High-quality competitors are around every degree of the radio dial – if you still have one of those analog ones! Consumers now want more digital and social content in terms of radio. Now listeners are listening around the clock at any given time of the day and not just during the typical morning and evening hours.

With our new study we produced with Nielsen, you’re definitely going to learn some new things about why On-Demand Broadcast Audio is hugely important for your brand and we’ll even offer some suggestions for how you can break into this new, exciting opportunity for your brand.

It’s Not Them. It’s You.

Sounds great! But where’s the catch?

You’re right. If creating time-shifted content was easy, everybody would be doing it. However, that is not the case.

Americans are now willing to pay around $40 or $50 per month for subscription streaming services, so that means that if your station just keeps producing a bunch of middle bar level content, then that’s not going to cut it any longer. People are willing to pay for quality and don’t just want to turn on the free radio dial any more.

Also, with less people commuting and more people still working from home, traditional radio has taken a serious hit. Add to that the fact that most people’s audio speakers at home don’t come with built-in AM/FM receivers. They’re connecting those devices to their favorite streaming services and not giving an ounce of thought to radio at that point.

How to Win Them Back

With all the listeners leaving their traditional AM/FM dials for streaming services, your media brand is going to need a solution fast to help you implement more on-demand broadcast audio.

Luckily, we at Futuri have a solution called POST that can help your station publish shows in a podcast format across multiple platforms.

Instead of starting from scratch, with POST your existing content can be repurposed from what would be listened to by audiences on the way to work into content they can listen to while working from home or while making dinner in the evening.

With POST, your station can measure up to the competitors in the battle to have the best premium content. In fact, stations using POST were over 5x more likely than non-POST stations to have on-demand PPM broadcast audio minutes captured by Nielsen.

Also, listeners don’t just want original podcasts. They actually want on-demand channels where they are still interacting with their favorite on-air personalities in a time-shifted format, not just a bunch of random podcasts completely separate from everything else going on at the station. POST can help in this area tremendously.

Baby, Come Back

With POST, you’ll never find yourself having to beg lost listeners to come back on board.

POST’s unique, patented technology, specifically designed for easy, fast, and efficient editing, packaging, and publishing, can help stations capture opportunities uncovered in our research with SmithGeiger Group and validated in our studies with Nielsen, without needing to add a new department’s worth of new staff.

Please visit futurimedia.com/podcast21 for the full study and to register for our November 11th webinate. 

https://futurimedia.com/wp-content/uploads/2021/11/Anstandig_MSBC-8.png 900 1600 jesse https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png jesse2021-11-04 13:58:272021-11-03 17:23:17Where did all my listeners go?
Today's Podcast Listener: 2019 National Survey Report

Major New Podcast Study Reveals Listener Habits, Trust in Hosts

April 9, 2019/in Industry News, Press Release, Tech Trends/by Zena

National study also contains insights on implications for radio

Las Vegas, Nevada, April 9, 2019 – Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of Florida College of Journalism and Communications (UFCJC) and Futuri Media, a leading audience engagement and sales intelligence technology firm.

Results were presented at the National Association of Broadcasters’ NAB Show on April 9 as part of a panel discussion titled “Radio’s New Analytics: Understanding Listeners, Delivering Results.”

The study, which included a national survey and in-depth interviews, was conducted in February 2019 with 2,000 regular podcast users who listened to podcasts in the past six months, and 18 participants who gave in-depth interviews on their habits. The study did not define podcasting vs. other types of on-demand audio, and respondents self-identified as podcast listeners. The study results suggest that consumers now consider several types of on-demand audio to be podcasts.

While the study was not limited to those who use terrestrial radio, the sample was large enough that it delivered several insights on the radio format preferences of those who also listen to podcasts regularly.

The study found that nearly three-quarters of users have been listening to podcasts for less than three years and, on average, listen to 4 podcasts per week for either 30 or 60 minutes. Users listen to podcasts on multiple platforms, but YouTube is far and away the dominant platform (70%), followed by Spotify (34%), iTunes/Apple Podcasts app (33%), Pandora (30%), and Google Play music app (23%).

Not surprisingly, nearly 80% of survey respondents listen to podcasts on their mobile devices. What is somewhat surprising is that the users listen to podcast most frequently at home (3.9 on a 5-point frequency scale), followed by in vehicles (2.8/5).

Politics and Government podcasts are the most popular, with 15% listing it as their favorite genre. Music was next (11%) followed by interviews/conversations, comedy, sports and recreation and non-fiction storytelling, cited by 8 – 9% of respondents.

Listeners trust their podcast hosts highly, prefer host-read ads, and look for creative, informative, humorous, and integrated podcast experiences. They want to listen to hosts who are authentic, feel like a friend, and share the users’ passions and beliefs.

The study also found that among radio listeners who listen to podcasts regularly, 25-34 is the top age cell with both spoken word and music formats, with spoken word format attracting a more male audience (73% vs. 27% female), and music formats having a more even, but female-leaning split (51% female to 49% male). The top five favorite radio formats for regularly podcast listeners surveyed were Classic Rock (11%), Hip-Hop/Rap (10.9%), Country (10.4%), News/Talk (9.7%), and Alternative Rock (6.6%)

The study, which was supported by Futuri Media and their POST podcasting system, was designed and executed by UFCJC Telecommunication Professor and Director of Media Consumer Research Sylvia Chan-Olmsted with the help of doctoral student Ms. Rang Wang on the survey and undergraduate students in a capstone class who helped conduct the interviews. More insights from the study can be found at http://bit.ly/2019podcaststudy.

https://futurimedia.com/wp-content/uploads/2019/04/podscast-study-blog.png 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-04-09 17:11:402020-06-29 09:36:04Major New Podcast Study Reveals Listener Habits, Trust in Hosts
The Profound need for time-shifted audio for the radio business

New Study Shows Radio Can Significantly Benefit from Time-Shifting Content

April 4, 2019/in Industry News, Tech Trends/by Zena

The study concluded that there is a profound appetite for time-shifted radio content among radio listeners – notably, highly monetizable and younger audiences – and that opportunities are currently untapped as awareness of the availability of time-shifted radio content among listeners remains low.

A new study conducted by Futuri Media and Nielsen, “The Profound Need for Time-Shifted Radio Content for the Radio Business,” finds that time-shifting content, which revolutionized the TV industry years ago, now offers major opportunities for the radio industry, with high consumer interest, but low consumer awareness.

As noted in a piece in Inside Radio, “Conducted by Nielsen and Futuri Media, the study finds that half of respondents say they will listen to time-shifted audio while a high percentage are willing to share audio content they access on social media channels with their friends.” More key takeaways from the extensive study, which had a sample comprised of 602 individuals that listened to radio content for at least one hour over the past week. include:

  • More than half of radio listeners 18+ would listen to short audio clips on social media. Among that group, nearly 8 in 10 would listen to time-shifted clips of radio station content.
  • Younger audiences and heavy radio users, leaning male, are the sweet spot for time-shifted radio content.
  • Station websites and mobile apps matter as much as social media.
  • Listeners who are interested in time-shifted radio content want to interact with your station.
  • P1s engage with time-shifted radio content even when not listening.
  • Radio has yet to actualize its potential in the time-shifted space.

The study also found that stations using Futuri’s podcasting, on-demand, and digital audio management system, POST, to produce time-shifted radio content see higher ratings and revenue than non-users. A Nielsen analysis of minute-level PPM data compared against POST server logs shows that AM/FM outlets who produce time-shifted radio content using POST get 3x more time-shifted listening on average within 24 hours of the original broadcast than stations not using POST. This number goes up to 8.4x higher time-shifted minutes for listeners aged 18-49 and 5.4x for the 25-54 range.

A complete white paper on the study, which includes more key takeaways, insights developed from the survey data, and tips on developing a strong time-shifting strategy, is available for free download at futurimedia.com/timeshiftedaudio.

https://futurimedia.com/wp-content/uploads/2019/04/time-shiftedaudio-blog.png 461 841 Zena https://futurimedia.com/wp-content/uploads/2020/04/futuri-logo-.png Zena2019-04-04 07:48:202020-06-29 09:22:39New Study Shows Radio Can Significantly Benefit from Time-Shifting Content
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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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