Case Study: Leveraging AI-Powered Sales Intelligence to Secure $62.5K in Sponsorship Revenue
The Challenge: Standing Out in a Competitive Sponsorship Market A General Sales Manager at a major television station in Ohio was tasked with generating sponsorship revenue for a key station event on a compressed timeline. Sponsors were inundated with proposals from various organizations, making it difficult for anyone to stand out and secure commitments. The […]
Case Study: The $165K Win: How Data-Driven Insights Sealed the Deal
The Challenge: Showing the Value of CTV Over Cable The Regional Vice President of Sales for a large Southeastern television station had a goal to secure a significant advertising investment from a local plumbing company. The company was focused on cable advertising and needed to be convinced that CTV could deliver better results. To make […]
Case Study: How TopLine Delivered a Show-Stopping Win in the Entertainment Category
The Challenge: Closing High-Value Deals in a Competitive Entertainment Market For TV stations in Top 100 Markets, securing major advertising deals is a constant challenge. A marketing consultant with a leading station faced stiff competition while pursuing a $339,000 new business opportunity in the entertainment category. The client demanded clear, compelling evidence that advertising on […]
Case Study: How Personalized Insights from TopLine Opened Up New Opportunities
The Challenge: The Reclusive Roofer A television partner in the Midwest faced a tough and all-too-common sales challenge: an unresponsive prospect. This prospect, dubbed “the reclusive roofer,” owned a roofing company and consistently ignored outreach. Despite the account executive’s persistent efforts—emails, appointment requests, and follow-ups—the roofer remained unresponsive. Sales struggled to find a way to […]
How to Secure Appointments with New Prospects: AI Tools and Strategies for Media Sales Success
Understand and Adapt to Your Prospect’s Style Start by adapting to your prospects’ and clients’ preferred communication style. Every day their inbox gets cluttered with generic outreach that they likely ignore. Grab their attention by speaking their language with personalized communication that resonates with their personality type. Use tools like TopLine, Humantic, and Crystal Knows […]
Strategies to Build Your Sales Pipeline and Dominate in the New Year
By Mary Rogers With 2025 around the corner, media sales teams are feeling the pressure. Between meeting quotas, planning next year’s quotas, and navigating today’s fractured media landscape, there’s a lot going on. Clients now expect campaigns that are super-targeted and data-backed, and they want to see you as the expert who can deliver. Thankfully, […]
What Media Needs to Adopt by 2027
AI is already making media production and advertising sales more efficient, content more targeted, and audience engagement more dynamic. Broadcasters that are prepared can easily end up with a competitive edge by adopting AI strategically. Smaller, more nimble competitors who adopt AI will have the opportunity to emerge and take advertising spending away from larger […]
