TopLine Business Acumen: Early Advance May 22, 2022
This week’s early advance: Skincare is preferred over makeup, mobile bars are trending at weddings, finding a furry four-legged friend at hardware stores, and Gen Z says, make mine red.
This week’s early advance: Skincare is preferred over makeup, mobile bars are trending at weddings, finding a furry four-legged friend at hardware stores, and Gen Z says, make mine red.
This week’s digest: The value of digital marketing, what’s driving man-made diamond sales increases, maintaining online grocery loyalty when favorites are out of stock, and tool rental’s building growth.
This week’s digest: Young consumers use mental healthcare services more, Hispanic shoppers driving digital shopping, popular gas-related perks, and caution advised for crypto investors.
This week’s digest: Leveraging radio’s branded social content, reCommerce is growing, low effort car buying wins, and homeowners’ smart savings with smart tech.
This week’s digest: Home improvement spending remains strong, the dating challenge for single Americans, in-store shopping grows and 2022 Mother’s Day revenue is predicted to top last year.
The future of selling isn’t about asking the right questions; it’s about showing up with the right answers.
As the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, Futuri is an industry leader with its sales-enabled system, TopLine.
Using powerful AI to turn your account executives into data-driven marketers, advance through every stage of the sales process, and maximize your results, TopLine is the salesperson’s secret weapon. From Instant Insights to Digital Analysis Reports, TopLine gives you all the tools and metrics to succeed with a variety of data sources, prospecting tools, business acumen content, and design capabilities to craft strong, data-driven stories that articulate the value of television brands.
With advancing technology, an ever-evolving marketplace, and constantly updated data, the pace of selling has grown exponentially! That means your sales research should, too.
Introducing TopLine-Pivot
SmithGeiger Group’s Elevate division, which specializes in advertising and marketing-related consumer research, and Futuri, the leading provider of AI-driven audience engagement and sales intelligence solutions for broadcasters, today announced the launch of TopLine-Pivot.
“We partnered with SmithGeiger and Nicole Bergen’s Elevate team to create this groundbreaking system that provides turnkey sales intelligence, accelerates sales cycles, and empowers television and digital video sales executives to spend more time doing what they do best – selling.”
– Daniel Anstandig, CEO at Futuri
Specifically designed for the needs of television and digital video sales executives, TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localized storytelling for sellers at scale.
By pairing local, custom qualitative research from SmithGeiger’s Elevate division, TopLine-Pivot is designed to empower television and digital video sales executives with a constant stream of updated and easily digestible market research that will drive new business conversations and revenue quickly.
TopLine-Pivot incorporates world-class offerings from these industry leaders to deliver custom, localized storytelling that will scale and grow revenue.
At a time when advertisers are demanding data and strategic rationale for every ad dollar, TopLine-Pivot enables sales teams to deliver custom data-driven presentations and infographics based on local qualitative.
“Our sellers must arrive informed and armed with insights to have meaningful conversations in local markets, and TopLine-Pivot is here to make that easy.”
– SmithGeiger Elevate’s Nicole Bergen
By giving business owners the two things they want the most – the information they don’t have, and better ideas for growing their business – TopLine-Pivot is the solution to tell your station’s story.
Tell me more about TopLine-Pivot!
This week’s digest: Summer travel means clothes shopping, life insurance too costly for many, exercise lowers the risk of depression, and how to get more out of your home DIY projects.
This week’s digest: More love for grocery delivery, mortgage rate increases highest in decades, inflation driving higher used cars prices, and Easter season deal hunting.
This week’s digest: Social ads gain trust when paired with radio ads, caregiver’s retirement planning, pairing seafood with beer, and living paycheck to paycheck is on the rise.
This week’s digest: The effects of delayed healthcare, half of U.S. workers worried about retirement savings, mobile shopping while in-store, outdoor products targeting women.
Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.
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