Sales Enablement in the Age of AI: Why Your Sales Team Needs Automated Market Research—Right Now
YIKES! The pressure is real for media sales teams. Directors of Sales and Account Executives alike are feeling the squeeze—shrinking budgets, sky-high expectations, and tech stacks so bloated they need a nap. Add in shifting buyer behavior and the rise of generative AI, and it’s clear: the old sales playbook just doesn’t work anymore. Manual […]
Case Study: How a Top 10 Radio Group Grew Across 57 Markets With TopLine
The Challenge: Selling Faster With Leaner Teams Selling across 57 markets is no small feat for this national broadcast group. Their local sales teams are responsible for hitting revenue targets in highly competitive media environments—all while handling shrinking timelines, growing client expectations, and tighter internal resources. Account executives and sales leaders often needed to create […]
How Leading Broadcast Sales Teams Are Hitting Bigger Goals With Leaner Resources
Two words: Time and traction. Across markets, we’re hearing from sales directors, general managers, and even CEOs who are being asked to do more with less. Teams are leaner, budgets are tighter, and digital competitors are more aggressive than ever. “Everyone’s margins are under pressure,” Erin Callaghan, Director of Enterprise Partnerships at Futuri, […]
Case Study: Brand New TV AE Closes $43K, Activates $93K Pipeline in First 4 Months
Fast onboarding + hyperlocal targeting = early wins in a competitive TV ad sales market In fast-paced local media sales, time is money—especially for new account executives. In this case study, we explore how Jamie (name changed), a newly hired AE at a broadcast station in a top 75 TV market, quickly ramped up by […]
3 Ways Leading Broadcasters are Fighting Margin Erosion
Margins don’t vanish overnight—they slowly erode. And even when the top line looks strong, revenue leaders know the truth: the cost of doing business is rising, advertiser demands are intensifying, and hitting the same profit numbers is getting harder. This pressure isn’t unique to one group—it’s an industry-wide shift. As audience attention fragments […]
The Strategic Advantage of Advertising During Economic Downturns
Why Savvy Brands Don’t Go Dark When the Market Dips When the economy shows signs of strain, marketing budgets are often the first to face the chopping block. But cutting back on advertising during a downturn may be one of a brand’s costliest decisions. Historical data and market analysis reveal a compelling truth: […]
Case Study: Top 30 Broadcast Group Drives ROI in First Month with Smarter Sales Enablement
You might be wondering: Can a sales tool really deliver ROI in just one month? Yes—and for this top 30 broadcast group, it already has. In a business where timelines are short and every pitch has to be smarter than the last, broadcast sellers across 13 markets put TopLine to work—and saw fast results. Within […]
The Hidden Cost of Manual Sales Research (And How AI Fixes It)
Every second your sales team spends digging through reports, chasing down audience data, and manually assembling sales presentations is time not spent selling. In media sales, time is your most valuable resource—and one of the most wasted. Whether you’re selling for a radio group, local TV station, or full-service ad agency, chances are your […]
Case Study: Personalized Insights Saved Time, Secured Key Advertising Account
The Challenge: Breaking Through to Digital-Only Prospects Local television stations must continuously adapt to attract new advertisers, especially those who have traditionally focused solely on digital marketing. When a Marketing Consultant at a South Carolina network affiliate set out to engage a boat company’s newly hired GM, they faced an uphill battle—the GM was unfamiliar […]
Case Study: Sales Intelligence Scored Monday Night Football Deal
The Challenge: Securing a High-Stakes Advertising Deal An Ohio-based television account executive had an exciting opportunity to close an advertising deal for a coveted Monday Night Football slot. The stakes were high, and the salesperson knew they needed more than a generic pitch. They had to go in with highly relevant, data-driven insights and polished […]
