Real Traffic.
Real Proof.
Real Renewals.
CHUY is a privacy-friendly hardware sensor that counts 100% of actual foot traffic,
then feeds every campaign result back into TopLine to power smarter proposals,
stronger renewals, and publishable case studies.
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ATTRIBUTION, REBUILT
Stop Measuring Ad Lift From a Sample.
Old attribution asks 5% of people if they remember the ad. CHUY counts 100% of people who actually walked through the door.
The Old Way
Sample proxy data from mobile apps. Incomplete. Easy to dismiss.
- Samples 5–10% of device IDs from apps with location permissions
- Extrapolates the rest with statistical models
- Gets dismissed as “proxy data” by skeptical buyers
- Requires advertisers to trust your vendor’s math
The CHUY Way
A simple, privacy-friendly device that tracks 100% of actual foot traffic. Full verifiable count, not a sample.
- Hardware sensor counts every device-born unique
- Anonymous, aggregated, encrypted — privacy-safe
- Ships to the advertiser, plugs in, counts traffic in 24 hours
- Data buyers can verify, defend, and build renewals on
CHUY Attribution Dashboard
Every campaign, measured. Every renewal, earned.
CHUY
Attribution Dashboard
Deals close 50–70% faster
with real attribution data
Traffic lift, impression delivery, and ROAS show up in real time. Then flow back into TopLine, so your team can use the data the moment they need it.
Deals close 50–70% faster with real attribution data.
How It Works
Install. Count. Prove.
Install a CHUY device.
A simple, privacy-friendly hardware sensor ships to your advertiser. Plug it in, place it in-store, done. No phones required, no app installs, no wonky location permissions
Capture 100% of foot traffic.
CHUY counts every device-born unique that walks through the door. Anonymous, aggregated, encrypted. Real traffic data, not a statistical estimate from a 5% sample.
Prove the campaign worked.
Traffic lift, impression delivery, and ROAS flow into the CHUY Attribution Dashboard. Results feed back into TopLine, powering smarter proposals, stronger renewals, and publishable case studies.
The Hardware
Purpose-built for attribution.
Ship it. Plug it in. Start counting.
No SDK integrations, No app permissions, No messy IT requirements.
Better together
Attribution data feeds back into TopLine
- powering smarter proposals.
Every CHUY result becomes fuel for the next pitch. Stronger renewals. Publishable case studies. A sales team that walks into every room with proof.
Built For
Teams That Need to Prove It.
Radio + Audio Sellers
Defend premium ad pricing with ironclad proof. Walk into every renewal with physical evidence the campaign drove foot traffic.
Television + Video Sales
Unify OTT, linear, and streaming spend into one attribution story. Show retailers, auto dealers, and QSR chains the data they actually care about.
Agencies + Holdcos
Lead every client QBR with real ROAS data. Turn broadcast into a measurable channel that agencies can defend to CFOs and CMOs.
Retail + Restaurant Advertisers
Stop guessing whether your ad spend drove visits. CHUY proves it with hardware-verified counts, not survey data or mobile proxies.
FAQ
Questions, Answered.
How is CHUY different from mobile app attribution?
Mobile app attribution samples device IDs from apps with location permissions — typically under 10% of real foot traffic. CHUY is a hardware sensor installed at the advertiser’s physical location. It counts 100% of actual device-born unique visitors. Full verifiable count, not a statistical guess.
Is CHUY privacy friendly?
Yes. CHUY captures anonymous, encrypted device identifiers. No personal data is collected, stored, or transmitted. Aggregated traffic counts flow to the Attribution Dashboard, nothing that identifies an individual.
How long does it take to deploy?
Ship the device to your advertiser, plug it in, and point an antenna. Installation takes minutes. First data flows within 24 hours. No app deployments, no SDK integrations, no IT ticket queues.
How does CHUY intergrate with TopLine?
Every CHUY campaign result automatically feeds back into TopLine. When you build your next proposal, the attribution data is already there, ready to use as proof, to power renewal narratives, or to templatize into publishable case studies.
What does pricing look like?
Pricing is per device, per campaign, with volume breaks for agency and enterprise deployments. Book a walkthrough and we’ll scope a pilot for your top 5 accounts.
Ship CHUY to your top 5 accounts.
Close them all at renewal.
Book a 20-minute walkthrough. We’ll scope a pilot, map the rollout, and show you exactly what the first attribution report looks like.