When you first meet Andrei Lintz, you notice his easygoing, grounded perspective. He’ll tell you about life in Seattle, where summers are dry and comfortable despite the city’s rainy reputation. He’ll laugh about how he once dreamed of becoming an athletic director, not a salesperson. And if you ask him about his career, he’ll admit something surprising:

“I didn’t like sales at first,” Andrei said.

Back in college, he studied sport management, and an internship with the Pac-12 Networks was the turning point. There, he realized that media sales could be about more than transactions. “It wasn’t just cold calls and pressure—it was about building relationships and helping people grow their business,” he recalled. That insight completely changed the way he saw the profession.

By 2017, Andrei had joined Bonneville Seattle, starting with a single radio station to sell. Today, he represents a powerful portfolio that includes Seattle Sports, KIRO Newsradio 97.3 FM, and AM 770 KTTH, as well as digital offerings that many clients buy. “For me, it’s about serving business owners and designing programs that benefit everyone involved,” he explained. 

That philosophy set the stage for one of the biggest wins of his career: a client he chased for more than seven years. 

Persistence Meets Proof Resulting in $132K Deal

For years, Andrei pursued a high-value home improvement company. “I chased them for seven or eight years,” he said. “Every time, the answer was the same: not now.”

When he finally got another chance, Andrei came prepared with TopLine. In his presentation deck, most of the insights came from TopLine, cinluding a Consumer Profile, two Marketing Strategy slides, and Measuring Effectiveness.

What made the difference? The data.

A big part of that evolution came from Futuri TopLine. “Futuri has been instrumental in my growth,” Andrei said. “TopLine helps me expand what I can offer and gives me the proof to back it up.

“Clients’ ears perk up when you show them something they didn’t expect,” Andrei explained.

“The client assumed sports radio didn’t reach their buyers. But TopLine data proved our audience included affluent homeowners willing to spend thousands of dollars on comfort and security.”

This time, the client listened. And this time, they signed. A $132,000 annual contract.

A Live Demo That Closed $72K

Around the same time, Andrei was pursuing a generator retailer. In a sales meeting, Trish Craig, Director of Partner Success at Futuri,  joined via video call. To demonstrate TopLine, she built a media plan including audience, reach, ROI,  live in front of the client and the entire staff.

“The client got to see their own plan built right there in real time,” Andrei said. “It showed them exactly how a campaign would deliver results.”

A few months later, the contract was signed: $72,000 annually.

$200K in New Revenue and Growing

Between the and home improvement company and the generator retailer , Andrei closed more than $200,000 in brand new direct revenue with TopLine.

But that’s just the start. He’s since used TopLine data and decks in at least three other prospect meetings, and he incorporates TopLine consumer insights and marketing strategies into nearly every CNA and presentation.

“It’s become my lead magnet,” he explained.

“Clients who might not take a meeting will when you show them credible research. Once you’re in the room, the data flips the conversation.”

Radio + Digital Advantage

For Andrei, TopLine also helps him show how radio amplifies other channels.

“It’s hard to track radio directly sometimes, but when you add it, you see the lift in leads across everything,” he said. “It’s that rising tide raises all ships effect.”

TopLine also gives him the tools to design full-funnel campaigns, from broad awareness with radio to hyper-targeted digital for clients like local plumbers with specific geographic needs.“If a plumber wants to hit one zip code, we can do that. If a client needs high-income homeowners, TopLine proves they’re already listening to us.”

The Takeaway

Andrei’s story is proof that persistence pays off, especially when it’s paired with the right data.

• 7 years of chasing home improvement prospect → $132K closed

• One live demo with generator retailer → $72K closed

• $200K in brand new revenue, and counting.

For Andrei, the difference was TopLine.

“TopLine gives me the confidence to show proof, not just make promises,” he said. “It’s the reason I was finally able to close clients I’d been chasing for years.”

For Bonneville Seattle, it’s not just a sales tool. It’s a competitive advantage.