Broadcast Media Campaign Case Studies
This page documents independently verified radio advertising case studies demonstrating measurable business impact. Each case study outlines campaign structure, investment levels, baseline comparisons, lift calculations, and third-party measurement sources (e.g., SimilarWeb, Unacast). Where applicable, gap periods and post-campaign declines are analyzed to strengthen attribution confidence. All findings include methodological notes, exclusions, and limitations to ensure transparency and analytical rigor.
How Nebraska Rural Radio Association Launched a New Agricultural Brand
Published: February 26, 2026 | Author: Futuri Media LLC
Nebraska Rural Radio Association executed a sustained, multi-flight radio campaign to launch a new agricultural equipment brand in Nebraska. Rather than short bursts, the strategy focused on continuous presence across key seasonal windows to build awareness among agricultural producers and decision-makers. The campaign generated measurable lift in foot traffic and advertiser-reported revenue in a competitive rural market.
Industry: Agricultural Equipment
Market: Hastings, NE / Rural Nebraska
Campaign Type: Brand Launch
Duration: January – November 2025
Investment: ~$32,600
Stations: KRVN-AM/FM + Rural Radio Network
Verified Performance Results
- +32.1% foot traffic lift (October–November vs June–August baseline)
- +3.3% web traffic lift
- $70,000 advertiser-reported attributed revenue
- 36,435 total tracked visits in 2025
- 4/5 client satisfaction
- Renewal intent: Yes
Key Insight
Measured performance aligned closely with advertiser-reported outcomes, and the observed post-campaign decline provides directional support for attribution. The campaign’s impact is reinforced by independent third-party verification and high client satisfaction, strengthening confidence in causal contribution.
Methodology & Data Sources
- Foot traffic measurement: Unacast
- Web traffic measurement: SimilarWeb
- Baseline period: June–August 2025
- Campaign comparison period: October–November 2025
- Lift calculation: ((Campaign Average / Baseline Average) – 1) × 100
- Revenue attribution: Advertiser-reported
Continuous campaign activity limits full baseline isolation. Revenue figures are advertiser-reported, and correlation between traffic lift and revenue performance should be interpreted as directional rather than strictly causal.
Client Feedback
“This campaign helped with brand awareness. It kept the brand fresh on the minds of our key demographic and introduced us to decision-makers in agricultural production.”
How Nebraska Rural Radio Powered a Successful App Launch — York County Visitors Bureau Radio Campaign Results
Published: February 27, 2026 | Author: Futuri Media LLC
York County Visitors Bureau partnered with Nebraska Rural Radio to promote the launch of the Visit York County mobile app. The 26-week radio campaign was designed specifically to drive digital engagement — increasing app downloads and website visits rather than physical office traffic.
Industry: Tourism / Visitor Services
Client: York County Visitors Bureau
Market: York County, Nebraska
Campaign Type: App Launch / Digital Engagement
Duration: April 7 – September 30, 2025 (26 weeks)
Investment: $3,773
Goal: Drive app adoption and increase digital visitor engagement
Stations: KAWL-AM and KTMX-FM
Verified Performance Results
- +11.8% web traffic lift (554 vs 496 avg weekly visits, SimilarWeb-verified)
- -7.3% post-campaign traffic drop (validates attribution)
- -10.1% foot traffic to Visitors Bureau office (seasonal + digital objective context)
- 5/5 client satisfaction
- Renewal intent: Yes
- Advertiser-reported lift: 10–20% (aligns with measured +11.8%)
- Lead quality: Better than usual (advertiser-reported)
Key Insight
The +11.8% measured web traffic lift closely matched advertiser-reported performance, and the -7.3% post-campaign decline provides temporal evidence supporting attribution. The campaign successfully drove digital engagement aligned with its objective, while contextualizing foot traffic changes appropriately.
Methodology & Data Sources
- Baseline period: January 1 – April 6, 2025 (14 weeks)
- Campaign period: April 7 – September 30, 2025 (26 weeks)
- Lift calculation: ((Campaign Average / Baseline Average) – 1) × 100
- Web traffic measurement: SimilarWeb
- Foot traffic measurement: Unacast
- Campaign contracts + advertiser survey: NRRA
Seasonality is not fully controlled between baseline (winter/spring) and campaign (spring/summer). Third-party tracking may not capture all touchpoints. Weekly data granularity prevents isolation of single-day effects. App download metrics would have provide additional validation but were not available.
Client Feedback
“This campaign increased awareness of brand, services, and promotion of our region, resulting in increased attendance at local events!”
How Nebraska Rural Radio Delivered Measurable, Verifiable Business Growth for a Nebraska Electrical, Plumbing, and HVAC Brand
Published: March 1, 2026 | Author: Futuri Media LLC
A Midwest HVAC, plumbing, and electrical services provider partnered with Nebraska Rural Radio to drive measurable brand awareness and direct-response performance. Two distinct radio campaign flights were analyzed, including a natural gap period that served as a control to validate attribution.
Industry: HVAC / Plumbing / Electrical Services
Client: Midwest HVAC & Plumbing Services Provider
Market: Nebraska
Campaign Type: Brand Awareness + Direct Response
Duration: May 14 – October 31, 2025 (Two Flights Analyzed)
Goal: Increase brand awareness, website traffic, and in-store visits
Stations: KNEB-FM and KHYY-FM
Verified Performance Results
- +27.8% web traffic lift (486 avg weekly visits vs 380 baseline, SimilarWeb-verified)
- -17.3% web traffic drop during gap period (supports causal attribution)
- 52 visits/calls directly attributed to radio (advertiser-reported)
- 5/5 client satisfaction
- Renewal intent: Yes (confirmed)
- Revenue change: +5–10% (advertiser-reported)
- Traffic change: +5–10% (advertiser-reported)
- Lead quality: Better than usual (advertiser-reported)
Key Insight
The +27.8% web traffic lift was independently verified by SimilarWeb, and the -17.3% decline during the gap period provides strong temporal validation of causality. Traffic increased while radio was active and declined when it paused, reinforcing attribution confidence. Advertiser-reported revenue and traffic gains further align with measured performance.
Methodology & Data Sources
- Baseline period: January 1 – May 13, 2025
- Campaign 1: May 14 – July 18, 2025
- Gap period (control): July 19 – August 31, 2025
- Campaign 2: September 1 – October 31, 2025
- Lift calculation: ((Campaign Average / Baseline Average) – 1) × 100
- Web traffic measurement: SimilarWeb
- Foot traffic measurement reference: Unacast
- Campaign contracts + advertiser survey (October 21, 2025): NRRA
- Campaign 3 ($11,600 multi-station) excluded due to overlap and incomplete flight data
Seasonality was not fully controlled. Sample size limits statistical significance. Analysis is limited to 2025 campaign flights only. Third-party tracking may not capture all consumer touchpoints. Foot traffic lift metrics referenced in source materials were not headlined in this version of the analysis.
Client Feedback
"Radio is a proven performance channel."