WEBINAR | Trust and Fear: Why News Consumers Do—or Don’t—Choose You
It’s not just social media that’s changed how consumers make media choices. New research from Futuri and SmithGeiger shows fundamental changes in why viewers, listeners, and readers choose certain local news brands. Key drivers heading into 2022 include the level of trust in media organizations and even the way media platforms affect mental health.
In this webinar on Wednesday, December 8, at 2p ET, Futuri’s VP of TV and Digital Publishing Innovation, Tim Wolff, is joined by Lynn Walsh, the Assistant Director of TrustingNews.org, to discuss the changing face of trust in media and what your news organization can do about it today.
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