TopLine Business Acumen Series Digest: September 8th, 2020 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
Drive-Thru Lawyers are Popping Up
The pandemic has brought drive-thru legal services. The Comiter, Singer, Baseman & Braun law firm in West Palm Beach has created a drive-thru plan that lets clients sign documents all from the comfort of their car. Another way lawyers have adapted is with virtual meetings and court hearings. The technology trend is expected to continue even after the pandemic to save money and for efficiency. For 2021, many types of lawyers expect a growing business, particularly for divorce and bankruptcy.
How are your lawyer clients adapting to the pandemic? Are your lawyers in a position to grow their business via drive-thru?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Automakers Teaming up for Electric Vehicle Development
With the COVID-19 pandemic and many Americans continuing to work from home, getting alone time has never been harder. An interesting study by TrueCar found how some people are beginning to appreciate their vehicles in new and creative ways. The study, as quoted on CarandDriver.com, lists out some ways below:
- 73% of Americans said they used their car to get away from someone they lived with.
- 56% said they feel grateful they have their car to take leisurely drives.
- 37% said they used their car to take personal or business calls.
- 32% said they used the front seat of their vehicle as a makeshift office.
As Americans are appreciating and utilizing their vehicles for more purposes, now is the time for auto dealers to get their message in front of them.
How can you help auto clients use this information to evolve their messaging?
Consumers are Looking Online for Beauty Products
According to thinknow.com, 66% of surveyed consumers purchased beauty products in the past six months. 42% of those surveyed said they are buying beauty products online more because of the pandemic; 39% say they are uncomfortable trying beauty products in-store. 73% of respondents said they get information about beauty items online, with word-of-mouth in second at 58%. While the internet is the top place to buy beauty products, stores follow closely behind.
- 52% buy online
- 43% buy at drug stores
- 41% buy at specialty stores (Morphe, Ulta, Sephora, etc.)
- 40% buy at department stores
- 36% buy at supermarkets
How can you use your digital properties to help spread the word for beauty brands? How can you help beauty stores up their sales and foot traffic?
Ski Resorts are Taking Steps to Welcome Back Guests this Winter
With winter right around the corner, ski resorts are making commitments to new protocols to ensure that they can open in time for the season. Rob Katz, CEO of Vail Resorts states, “We do not want to be caught off guard or find ourselves needing to make reactionary changes. Striving for consistency will provide our guests, employees, and communities with as much predictability as possible this season, which we believe is worth the extra effort.” Resorts plan to be open every day of the season while safely allowing the most amount of people in.
Keys changes include:
- Required face coverings to enter ride lifts.
- Chairlifts and gondolas will only be loaded with related parties. Single riders will be loaded onto opposite ends of a chairlift or gondola.
- Ski instruction and dining areas will remain open with proper protocols.
- A reservation system to limit lift passes and prioritize pass holders.
What steps are smaller ski resorts taking to welcome back guests? Do consumers in your area plan on skiing or snowboarding this year?