TopLine Business Acumen Series Digest: September 21st, 2020 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Baby Boomers May be in Need of Financial Planners

According to this article, 37% of baby boomers expect Social Security to be their main source of income in retirement. Baby boomers are also more likely to expect this than the younger generations of Gen X and Millennials. However, it’s estimated that retirees need roughly 70% of annual preretirement income to live normally. As most retirees also claim Social Security benefits before full retirement age, they need even more saved than expected.

As Baby Boomers grow closer to retirement, how can your local financial planners help with this financial illiteracy?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Liquor sales during COVID-19

Audio Ad Spend to Grow

Check Cashing and Payday Loans

Halloween Will Look a Little Different This Year

Nearly one in three people will not be planning for the holiday this year, according to a Fullscreen report. According to MediaPost, this year, marketers need to shift their focus on “bringing Halloween home.”

“We expect that there will be more at-home activities, with families sharing timeless traditions and new ways for people to celebrate with neighbors,” said Hershey Co. president and CEO Michele Buck.

What fun advertising ideas do you have for candy manufacturers trying to reach consumers celebrating Halloween at home?

Distance Learning Can Impact Children’s Eyesight

With distance learning starting for many, optometrists are warning about the change in children’s eyesight. Nearsightedness, prescription changes, and digital eye strain from devices have all become growing issues. With more use of electronic devices because of virtual learning, though, these issues may only become more prevalent. Parents need to be cognizant of any changes and make appointments with pediatric optometrists to prevent longterm damage.

How can you reach parents in your market to share this message?


Are your Auto Insurers Generating Awareness About COVID-19 Relief?

According to Insurance Business, by mid-April, auto insurers had returned over $10B to help Americans through COVID-19. As the pandemic continued, the refund total increased to $18B as insurers offered relief, rate reductions, and bill extensions. However, a J.D. Power study found that customer satisfaction dropped 12% from March to June.

“One of the biggest drivers of that decline in satisfaction is a general lack of awareness among customers,” said J.D. Power Vice-President and Global Managing Director Kyle Schmitt, and Insurance Intelligence Senior Consultant Robert Lajdziak. “Insurance is something most people only think about when they’ve had an accident or when they receive a bill.”

Are your local insurance agents communicating with their customers about COVID-19 rebates, rate reductions, and relief packages?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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