“Visits to hair-loss product sites and search queries about hair loss reached record highs in August as product sales soared nearly 30% year over year.”
Why is this happening? It has been found that COVID-19 itself can cause hair loss in both women and men. Additionally, the increased amount of stress many Americans have been feeling since March is also contributing to the hair loss being experienced across the country.
SimilarWeb’s lead beauty industry consultant Alisha Kapur says that “Search volume for phrases related to hair loss is up 22% year over year.”
Hair loss is a private affair that can be embarrassing for the people experiencing it. They don’t like to shop for hair loss products in-person and prefer to see more subtle advertisements about hair loss products or services.