Although the jewelry category will likely take a hit in 2020 because of COVID-19, there are bright spots. For example, with Zoom meetings still taking place, people are dressing up from the neck up. Therefore, earrings and pendants have been particularly popular, known as “Zoom-worthy jewelry.” Jewelry purchases also can help to memorialize the time and are an easy, low-cost way to dress up more casual outfits.
Wedding jewelry is likely to suffer, as many weddings are being postponed to a later date. However, the category is still expected to have a role during the holiday season.