TopLine Business Acumen Series Digest: December 6, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Use Audio to Target Brand Switchers

Roughly 1 in 5 consumers are interested in spending their money on new brands and product categories, according to a recent survey. Restaurant, travel, leisure, food, and retail businesses can benefit the most from consumers looking to try new brands and products.

Categories of new brands consumers are interested in trying:

  • 37% Restaurant
  • 27% Travel and Leisure
  • 26% Food
  • 24% Retail

Younger consumers are more likely to shift their spending to other brands and categories, compared to other cohorts.

  • 62% of adults aged 18-34 said they intend to shift their spending to other brands and categories.

How can you help local businesses in key categories reach younger consumers interested in trying new brands?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Social Media Live Streaming Can Give Boost to Holiday Sales

Many social media brands have taken to live streaming with the holiday season now underway.

In November alone, Twitter, Facebook, and Pinterest have launched streaming episodes that specifically catered to holiday shopping recommendations and advertisements?

Do you know any local brands that advertise via social media? Can you help them amplify holiday business by incorporating social-media live streaming?

How to Gauge if Your Small Business Needs Insurance

According to, many small business owners aren’t totally sure when they should get business insurance. Michael Spath, an insurance broker, says that you should think about insurance “once you have an asset that is valuable enough to protect”. He gives these examples where it may make sense to buy insurance:

  • Construction
  • Outside investment
  • We’re hiring
  • A customer walks through the door

Do you know any insurance agents who offer business insurance? Could they use your services to help educate business professionals on insurance?

Adults 70+ Could Be Hidden Key for Client Base Growth

Conventional advertising logic may posit that reaching younger audiences is a surefire marketing strategy. Yet, a recent Ad Age report actually shows that the A70+ cohort is the wealthiest — and fastest-growing — age group.

Furthermore, Adults 70+ are quite versatile when it comes to consuming various types of media–with a majority regularly accessing some combination of radio, print, or online media.

Do you know any local retailers that have products catering to an older demographic? Can you help them capitalize on favorable trends and amplify their business even more?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.