TopLine Business Acumen Series Digest: November 16th, 2020 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
Children Push Parents to Buy Electric Vehicles
According to a recently released study, children are the ones motivating their parents to purchase electric vehicles. According to Benzinga, “The study showed that two-thirds of kids believe electric vehicles and plug-in hybrid cars are good for the planet.” In a surprising stat, the survey found that 72% of parents consulted their children before making a vehicle purchase.
Are your electric car dealers targeting families the right way?
This recent Instant Positioning piece can be used in prospect outreach and on your socials to position you as a subject matter expert. Download this or hundreds more now!
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Restaurants Might Benefit from a Pandemic Thanksgiving
According to civicscience.com, 10% of surveyed U.S. consumers plan to order their Thanksgiving meal from a restaurant, so restaurants should consider targeting these consumers. The majority of consumers planning to order their Thanksgiving food from a restaurant or grocery store say they’re looking for a traditional Thanksgiving meal, but 21% say they are interested in non-traditional food. This opens things up for restaurants without traditional Thanksgiving food to snag market share for Thanksgiving day.
How can you help local restaurants tweak their message to target consumers who may not want the stress of cooking a Thanksgiving meal this year? How can non-traditional Thanksgiving food restaurants entice consumers to try something new for Thanksgiving this year?
Grocery Stores are Seeing a Huge Jump in Alcohol Sales
According to grocerydive.com, alcohol sales at grocery stores are up 21% over last year. 44% of all alcohol sales in the United States are from grocery stores this year which experts say is higher than the past five years. Experts believe that grocery alcohol sales are higher because of several factors including restaurant closures, stress from the pandemic causing consumers to buy more alcohol, and consumers spending more per grocery trip. Consumers are more likely to stock up to limit the number of grocery trips they make in a week.
How can you help grocery stores increase or maintain alcohol sales in the coming months? Can local and independent restaurants gain market share by offering specials on carryout adult beverages?
More Men Finding the Benefits of Yoga
Men of all fitness levels have been using yoga more and more, especially with sports and to help prevent injuries in laborious jobs. Yoga can improve flexibility, endurance, and balance, all valuable aspects for male fitness enthusiasts. In addition to physical benefits, yoga has strong mental benefits, as well.
Have yoga studios in your market started to target men? How can you help them get this message across?