TopLine Business Acumen Series Digest: November 10th, 2020 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Consumers Will Still Do Holiday Shopping In-Store, Don’t Mind Early Decorating

According to, 82% of surveyed consumers said they’ll do holiday shopping in physical stores. COVID-19 safety is a concern, so 72% say they’re planning to shop at off-peak hours to avoid crowds. Consumers are excited for the holiday season, and 60% say they don’t mind if stores decorate early this year. 85% of respondents think the country needs more holiday spirit, and 71% said holiday decorations in stores are important to help them feel “holiday spirit.”

How can you help stores tweak their marketing to get consumers into the holiday spirit? How can you help spread the word for local retailers’ holiday deals and sales?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Thanksgiving 2020

Online education

Overview: The power of the Hispanic consumer

Automakers Seeing Big Profit in Third Quarter

According to, General Motors, Ford, and Fiat Chrysler posted profits in the billions for the third quarter; Ford reported a $2.39B profit and Fiat Chrysler $1.4B. General Motors had the largest profit of the three with $4B in third-quarter profits. GM sales improved each month last quarter thanks to pandemic recovery in the U.S. and abroad. Pickup trucks and bigger SUV’s, like Chevrolet Blazer and Cadillac XT6, saw the best sales of other models.

How can you help local dealerships increase their sales in the fourth quarter? Are there ways to tweak marketing for current clients to focus on holiday sales?

High Stress Levels are Causing More Jaw Issues

America is going through an anxious time, and dentists are seeing the effects. More patients are coming in complaining of jaw soreness and headaches from teeth-grinding and jaw-clenching. Symptoms can be especially bad for non-regular patients, and many of them have instead been going to other specialists until they realize the problem is actually the jaw.

How can you help local dentists target this group in your market?

Hotels are Targeting Work From Home-rs

Hotels have had to come up with unique ways to keep up with the changing travel industry amidst COVID-19. One way has been offering work-from-home packages, appealing to remote workers who want a change of scenery during the workweek. In addition to a new location, hotels can offer WiFi, support, refreshments, and use of other facilities. Demand is there for people in noisy and distracting living situations.

As flexible working is likely to stay, there will still be a demand for these spaces for home workers, and hotels may become vital for workplaces when teams do eventually come together.

How can you capitalize on the trend of hotel work-from-home stays?

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