TopLine Business Acumen Series Digest: November 1st, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Audio Can Drive 2021 Holiday Recruitment

Retailers are pressed to find seasonal workers as the holiday’s approach. Nearly 3 in 4 businesses are concerned they won’t be able to find enough seasonal workers before holiday shopping begins. According to Adweekhere’s what retail giants are doing to keep up for the anticipated rush:

  • Amazon is offering to pay college tuition, while Sam’s Club and Walmart have increased their hourly wages.
  • 40% of executives plan on offering more flexibility, in terms of location and scheduling.

Are your local businesses using audio to promote hiring incentives to reach potential new employees?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Cars are Expensive Right Now: Be Choosy on a Loan

According to Kiplinger.com, with more people shopping for cars and chip issues, prices have accelerated. For the month of August 2021, Ford dealerships sold 33% fewer vehicles than August 2020. This was likely due to the available inventory, and this trend helps keep prices high.

If you are looking for a new or used car right now, you should consider shopping around to find loans with the lowest rates.

Do you know any lenders? Can you connect them with drivers who need to save costs right now?

Direct Primary Care Rises in Healthcare Popularity

Direct primary care operates on a subscription model instead of traditional healthcare. For a monthly fee, doctor’s visits and lab work are often covered for most patients. Most direct primary care services are combined with a high-deductible insurance plan which lowers a patient’s cost without sacrificing coverage for major events. Physicians who have switched to direct care have been able to spend more time with patients and have avoided issues with insurance companies.

Are there direct primary care insurance providers or physicians in your area? Are consumers aware of the benefits of direct primary care?

Empathy, Social Consciousness Key for Companies

In a world increasingly characterized by terms like “polarization” and “isolation,” many individuals understandably worry about an overall, social decline in empathy.

As per a recent Method Communications report, nearly half of surveyed respondents feel that empathy has substantially declined over the past year. Moreover, 55% of respondents said they would buy from a company that showed its “human” capacity for kindness and charitability on key social issues.

Do you know any local companies that could demonstrate their altruism to consumers? Can you help them position themselves favorably in a climate of growing suspicion and distrust?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.

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