TopLine Business Acumen Series Digest: May 9, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Younger Adults are More Likely to Get the Help They Need

According to civicscience.com, younger consumers are more likely to have used professional mental healthcare services since the start of the pandemic. 56% of surveyed Adults 18-24 used professional mental healthcare services as often or more often during the pandemic, and 17% used them for the first time. 44% of surveyed Adults 25-34 used mental healthcare services as often or more during the pandemic, and 10% used them for the first time. 56% of new mental healthcare users tried teletherapy during the pandemic, and 45% of returning mental healthcare users tried teletherapy.

How can you help mental healthcare practitioners target younger consumers and reach new patients? How can you help mental healthcare practitioners spread the word about their teletherapy services?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Hispanics Maintain Strong Digital Consumer Presence

Over the last few years, digital shopping has increased dramatically, and these gains prove particularly visible with regard to Hispanic shoppers.

As per a recent Abasto report, there are over 36 million Hispanic-American digital shoppers–with fashion, cleaning, and home care brands topping the list of most popular online items.

Do you know any digital commerce industries? Can you help them elevate sales by reaching online Hispanic shoppers?

How Companies are Responding to Consumers About Gas Prices

From CNBC, “Companies are dangling gas-related perks as Americans feel pain in the pump and some start to make choices about where to trim back the budget.” Restaurants like Krispy Kreme and Bojangles and stores like Kroger and Sam’s Club are offering special gas promotions and deals. This is also an opportunity for companies to receive a larger share of the household’s budget with loyalty programs.

What companies in your area are offering deals on gas? How can you help them promote?

Crypto Risks

A trader who predicted the 2018 crash of Bitcoin has issued a warning to crypto investors. Peter Brandt has said he sees similarities with the dot-com crash, and a crypto crash might be coming. Bitcoin has previously moved with stocks at an amplified level. Bitcoin and other cryptocurrencies are extremely speculative, and investors should be prepared to lose their investment entirely.

Can you connect eager investors with financial advisors to guide with crypto decisions? 

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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