TopLine Business Acumen Series Digest: May 16, 2022 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.
Understanding the Value of Digital Investments
A digital marketing campaign analysis by FirstPageSage, an SEO agency, provided insight into just how valuable digital marketing can be across key industries!
In a matter of months, clients’ revenue already exceeded their campaign spend across all channels, and over three years marketers saw a huge uptick in ROI across digital channels!
Digital Marketing ROI (3-year average) by Channel:
- +748% SEO
- +261% Email Marketing
- +229 LinkedIn – Organic
- +192% LinkedIn – Paid
- +87% Facebook Ads
- +36% SEM/PPC
Are your local businesses aware of how lucrative digital marketing can be?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Lab-Grown Diamond Sales are Rising
According to cnn.com, lab-grown diamond sales jumped 68% in March over last year while mined diamond sales dropped 25% during the same period. February saw a similar trend with an 80% jump in man-made diamonds and a 13% drop in natural diamonds. Consumers are interested in lab-grown diamonds not only because of price but also for moral reasons. Lab-grown diamonds can be as much as 73% cheaper than mined diamonds, and lab-grown diamonds are also free from ties to “conflict diamonds” or dangerous mining practices. Gen Z and Millennial consumers are currently the biggest audiences for lab-grown diamonds.
How can you help jewelry stores target the right audience for lab-grown diamonds? Which of your brands would be the most efficient for reaching younger consumers and engagement seekers?
Consumers Want Better Service When Grocery Items are Out-of-Stock Online
According to supermarketnews.com, 58% of surveyed online grocery consumers said they frequently or every time see a preferred grocery item unavailable. Only 1 in 3 will stay on the website or app to find a substitute, and 47% of surveyed consumers said they’d shop with another retailer if they can’t find what they want on their website. Consumers would like to get reminders of when items come back in stock; 66% prefer email, 44% would like a text, and 20% would like the item auto-added to their cart.
How can you help grocery retailers increase online sales? Can you help grocers focus their marketing on their great customer service to increase customers and loyalty?
Equipment and Tool Rental Predicted to Grow
According to the latest forecast from the American Rental Association, the equipment and tool rental industry is expected to grow 11% and reach close to $56B in 2022.
“One thing we know is that rental revenues grow when the fleet expands or when rates increase,” said John McClelland, ARA vice president for government affairs and chief economist.
How can you reach homeowners and contractors looking to rent tools?