TopLine Business Acumen Series Digest: January 24, 2022 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.
Top 5 Reasons Customers Switch Banks
By July of this year, banks are expected to have lost roughly 20% of their customers, compared to last year! According to a recent study by Morning Consult, consumers are 3x more likely to say protection of data is the most important factor when deciding whether to switch banks. Let’s take a look at the top 5 most important factors customers consider when switching providers.
Respondents were asked: Which of the following factors of a credit union or bank are most and least important in their decision to switch to that bank or credit union?
- Protection of Customer Data
- Prices and Fees
- Online Banking Capabilities
- Mobile Banking Capabilities
- Value for the Money
Do your local financial institutions advertising messages align with what consumers find most important?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Pickup Accounts for Nearly Half of Online Grocery Sales
According to mediapost.com, 45% of online grocery sales are pickup orders which is up 13% from last year, and delivery accounts for one-third of online grocery sales. Online grocery sales have a 13% share of all grocery sales, and 70% of surveyed consumers said they’d ordered groceries online in the past year. Online sales keep growing and garnered $97.7 billion in sales in 2021.
How can you help grocery retailers reach pickup customers? How can grocery retailers grow their share of online sales in the next year?
Tips for Faster Tax Returns
According to experts, many people will see delays when it comes to their tax returns this year. Due to the pandemic and other reasons, the IRS continues to be backed up assisting others who will occasionally wait hours on the phone in order to speak with someone. Many experts weighed in on tips to avoid a delayed tax return with one being not making mistakes before you file.
Do you know of tax preparers looking for clients during tax season? Can you connect them to people who may need assistance filing their taxes?
Auto Dealers are Interested in Using Artificial Intelligence
According to wardsauto.com, 75% of auto dealers are familiar with artificial intelligence, and 68% of surveyed dealers said they are using AI currently or plan to start in the next three to five years. 56% of respondents who plan to start using AI said they’re expecting it to be a positive addition to their toolkit. AI can help dealerships in a variety of ways including helping new repair technicians diagnose a problem in a vehicle, attracting new customers by analyzing their buying and shopping behavior, and even retaining service customers with personalized service and reminders or predicting future problems for their vehicles.
How can you help auto dealerships increase sales and bring in new service clients? Can you work with current dealership clients to use their AI data to inform which of your products would best suit their client base?