TopLine Business Acumen Series Digest: February 9th, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

Americans Are Planning to Spoil Their Loved Ones This Year for Valentine’s Day

According to the National Retail Federation, over half of Americans plan to celebrate Valentine’s Day with loved ones this year. Roughly 73% of Americans planning to celebrate the holiday this year say it’s important due to the current pandemic. Americans plan to spend nearly $22 billion on everything from candy to dinner.

What Valentine’s Day promotions, sponsorships, endorsements and/or live reads is your station planning in 2021?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Homebuyers with Student Loan Debt Might Want to Start with an Advisor Before a Lender

The housing market is one area that weathered the COVID-19 storm well. In fact, 2021 is expected to be a big year for home sales. However, borrowers with student loan debt will find buying a home to be more challenging than those without it.

Difficult, but certainly not impossible.

According to the National Association of Realtors, nearly 1 in 4 homebuyers in 2020 had student loan debt. Buying a home is possible even if you have a “substantial loan balance,” says Lamar Watson, a financial planner in Washington D.C.

Credit card debt, an auto loan, and other regular expenses can add to the challenge. That is why potential homebuyers may want to consult with a financial planner or advisor before applying for a mortgage. Their advice could save borrowers a lot of aggravation . . . and money!

Do you know any financial planners/advisors? Can you help them promote their ability to make home-buying easier?

Job Growth Rebounds in January as Unemployment Rate Falls to 6.3%

U.S. employers added 49,000 jobs in January, recovering from the first monthly decrease in jobs growth since the pandemic. January’s job growth lowered the unemployment rate to 6.3%, led by strong job growth in business and professional services.

Economists predict that growth will continue in the coming months as more people get vaccinated and business restrictions are lifted. Additionally, Congress is considering a $1.9 trillion financial aid package that will provide a significant boost to the economy. Hard-hit industries such as restaurants and hospitality should also continue to recover as the weather, vaccine distribution, and financial aid situations continue to improve in the coming months.

How can you help local and regional businesses capitalize on reaching consumers who are back to work and resuming their pre-pandemic spending habits?

Grocery Stores are Starting to Plan for a Post-Pandemic World

Shoppers have enjoyed more prepared meals from their grocery stores with many restaurants shut down. Grocery chains expect this demand to continue even after the pandemic. Kroger has invested in technology to improve fulfilling online grocery orders.

In-store pharmacies have been struggling throughout the pandemic, as the competition between pharmaceutical giants is fierce. However, with the help of vaccines, pharmacies have been busier than usual and expect a revenue boost.

How are your grocery stores preparing for a post-pandemic shopping experience?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.

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