TopLine Business Acumen Series Digest: February 28, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Renters Want Smart Home Technology

According to rent.com, 82% of surveyed renters said they want at least one smart device in their home, but almost half of the surveyed renters do not have any smart technology in their apartments currently.  35% of respondents said having smart tech in their home is “extremely important” or “important” to them.  The top wished-for smart home products are thermostats, lights, locks, and appliances.

How can you help increase smart home products sales for home improvement and other home furnishing retailers?  Can you help smart home product retailers reach landlords who want to add smart products to their buildings?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Tequila Sales Should Keep Flowing in 2022

With spring and summer on the horizon, many Americans will be gearing up for their favorite summer cocktails; and data suggest that tequila could be a consistent fixture.

As per a recent Distilled Spirits Council report, tequila sales grew by a whopping 30% in 2021. This compares favorably to liquors like vodka–which only grew 5% in 2021.

Do you know any local distillers or distributors of tequila? Can you help them capitalize on high consumer demand and amplify sales even more?

The Ongoing Pandemic Shopping Trends

Although the pandemic continues, shoppers are still eager to spend. From Newsweek, “Last year, according to the Census Bureau, shoppers spent more than $7.4 trillion on retail, including food, gas, and autos, which was up 19 percent from 2020 and surpassed pre-pandemic levels.” What trends have shaped the economy? Consumers are back to buying clothing, accessories, and restaurant meals. Additionally, in 2021, luxury goods spending also increased.

Spending is still predicted to rise in 2022. How can you capture the interest of new consumers this year?

Data Analysis is Key to Restaurant Success

Much like kitchen chaos, data chaos can be a challenge for restaurant operators. Data can exist in many different places within a restaurant. One way to organize all that data and prevent data chaos is having a central repository. It allows management to have an easy access point for all data they may have to share or analyze. Restaurants can analyze guest counts, meal and non-meal orders, and food waste. This data can be accessed from tablets or cloud applications with the help of a central repository. Having a data-centric approach to problem-solving can allow restaurants to be more efficient and accurate.

Do you know restaurants that are behind on their data analysis? Can you connect them with tech firms to make them more modern?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

Reach out today to learn how TopLine, the sales enablement system that uses AI, qualitative and quantitative research, and strong visuals to advance every stage of the sales process, can help you close more deals and increase sales team productivity by up to 20%.