TopLine Business Acumen Series Digest: February 1st, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.

This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.

How Dogs Can Help Families Navigate Difficult Times

During the pandemic, research has shown that isolation has been especially tough on children and has increased depression and anxiety. One way that some families have combated this is to pick up a new family dog. The American Academy of Child and Adolescent Psychology has shown that pet ownership can help develop responsible behaviors, respect for living creatures, and provides comfort, loyalty, and affection. Children can also develop social-emotional behaviors with a pet that can translate into connecting with humans down the road. In addition to children, the right dogs can also decrease stress for the whole family. They can also increase physical exercise by having to walk and play with a dog.

Are families in your area preparing to get a new pet? Where can they learn more about training a new pet? What are some products/services they would use to keep their dogs entertained or healthy?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

The Changing Motorcycle Industry

Harley-Davidson has had to adapt to the changing bike industry. The average age of a bike owner has become older, and sales haven’t been the same since 2006. The brand has had to turn away from their iconic “Hog” image to meet the new demands of bike consumers. For example, the company is focusing on producing bikes that are both on- and off-road and electric bikes. These changes can hopefully introduce a younger demographic, which has been known to lack interest in motorcycles.

With these upcoming changes, how can you increase motorcycle sales for iconic brands like Harley-Davidson in your market?

U.S. Consumers are Ready to Hit the Road

According to, 60% of surveyed consumers said they’re planning to travel more in 2021 than in 2019. 69% of surveyed U.S. consumers are not feeling safe flying right now, and 56% of respondents said they don’t feel safe in hotels. However, 99% of respondents say RV travel seems safe to them, and 53% of surveyed consumers said they’re planning to exclusively travel by RV this year. 61% of consumers planning road trips said they’re looking to travel 500 miles or more, and 34% said they’ll travel 100-500 miles.

How can you help spread the word for RV dealers and RV rental companies? Can you help spread the word for campgrounds and RV resorts to help increase site bookings?

2021 Home Improvement Trends

With Americans still spending more time in their homes, the home improvement category continues to flourish during these tough times. Home improvement trends change rapidly, so staying on top of the latest popular trends is important. An article on speaks to this and lists out some of the home improvements you should consider in 2021:

  1. Kitchen upgrades
  2. Outdoor entertaining spaces
  3. Old window replacement
  4. Bathroom updates
  5. Statement walls

Do you have any clients in the home improvement category that might be able to take advantage of these trends?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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