TopLine Business Acumen Series Digest: February 14, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

More Consumers are Using Pet Telehealth

According to civicscience.com, 70% of surveyed consumers own pets which is a jump of 11% from 2020 to 2022.  The number of consumers who have tried pet telehealth jumped 71% from 2021 to 2022.  More than half of consumers who became pet owners during the pandemic tried or plan to try pet telehealth.

Pet telehealth is more likely to appeal to younger, lower-income, and female consumers; 38% of consumers under age 30 said they have tried or plan to try telehealth, as did 26% of women and 28% of those surveyed with an income under $35,000.

How can you help veterinarians reach pet owners interested in pet telehealth services? Which of your stations and properties would be best suited to reach pet telehealth’s ideal clientele?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Young Consumers Want Personalized Travel

According to travelpulse.com, niche travel, travel that is specific and personalized to the individual traveler, is a growing trend, especially with Gen Z and Millennials.  These young consumers are interested in yoga/wellness retreats, adventure tours, food-centric travel, and other specialized types of vacations.  26% of surveyed Millennials and 27% of surveyed Gen Z consumers said they are more likely to buy products that are personalized to meet their needs.

How can you help travel advisors reach younger consumers looking for personalized travel?  How can travel companies tailor tours and packages to meet the needs of Gen Z consumers and Millennials?

Selling a House As-is Could Lose the Seller Money

Selling a home as-is means you selling the home as it currently stands, whether it has expensive hidden issues or small cosmetic repairs.

“Not only can selling as-is take a chunk out of the sales price, but it could also mean that the house sits on the market for a longer period of time. Carrying costs, like mortgage payments, homeowners association fees, utilities and more, could cut into a seller’s profits, ” said U.S. News.

The good news is that sellers in this market have the upper hand due to the demand for housing, and selling the home as-is might not be the best option.

Do you know real estate agents that could connect with sellers putting their homes for sale as-is?

DoorDash Capital Comes to the Rescue for Local Restaurants

DoorDash is coming to the aid of many local restaurants that are struggling with the pandemic. They are starting a program called DoorDash Capital. This program gives restaurants funds in order to keep up with their wages, rent, marketing, and other expenses.

These restaurants get their relief fast and it does not negatively impact their credit score for borrowing. DoorDash is also not charging any interest on these loans as they know that these restaurants are struggling enough.

The Independent Restaurant Coalition reports that 41% of restaurants that were not able to take advantage of the Restaurant Revitalization Fund had to take our personal loans to stay afloat. Around 28% of restaurants are having trouble keeping up on their rent.

Do you know of struggling restaurants? Can you connect them with DoorDash Capital to get them through these tough times?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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