TopLine Business Acumen Series Digest: December 6, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

2022 Travel Trends

According travelpulse.com, two-thirds of Americans are planning a big trip for 2022. Americans are interested in splurging for exciting experiences here and abroad. 40% of surveyed American travelers said they’re ready to spend more on vacations next year, and 32% said they’re planning a bucket-list trip in 2022. 41% of respondents said they’re looking for excitement in a vacation, and 22% plan to get out of their comfort zones. While 59% say they’ll stick to domestic travel in 2022, 37% of respondents said they’re looking to take an international trip.

How can you help travel advisors reach more potential travelers for 2022? How can you help travel advisors focus their marketing on the importance of travel advisory services during this unpredictable time?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Inflation is Leading to More Dollar Store Shopping

Although dollar stores typically serve low-income households, higher-income shoppers have begun to do more shopping there due to rising inflation. For example, Dollar General’s core consumer has an income range of $60,000-$75,000 instead of the previous less than $40,000. Companies are exceeding expectations and retaining these shoppers, too.

How can dollar stores utilize advertising to reach these potential customers?

More Consumers are Interested in Secondhand Furniture

According to furnituretoday.com, home furnishing sales jumped from nearly $373 billion in 2020 to an estimated $405 billion in 2021.  Because of supply chain problems, consumers are becoming more interested in secondhand home furnishings. Top reasons for the secondhand furniture switch are:

  • Consumers seeking more sustainable living
  • Consumers spending a lot of time at home during the pandemic
  • Supply chain problems and delays for getting new furniture

How can you help secondhand item stores increase furniture sales?  How can you help home furnishing stores reach eco-friendly consumers that are interested in secondhand furnishings?

Alcohol Supply Chain Issues Will Plague the Holiday Season

Adult beverages may be in short supply for your upcoming holiday parties. There are global supply chain issues that could cause problems for consumers and retailers alike. There is the obvious worker shortage and a glass shortage. These issues are creating backed-up ports and shipping delays. This is causing a lot of problems since 40% of the hard alcohol that is sold in the United States is imported from other countries. These issues are predicted to persist well throughout 2022 and possibly 2023.

Do you know of bars or alcohol retailers that can meet consumer demand? Can you connect them with consumers who are looking to spice up their holiday celebrations?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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