TopLine Business Acumen Series Digest: December 29th, 2020 edition
This week’s most engaging stories
TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within the TopLine sales intelligence system. This digest features some of the week’s top stories.
This digest includes TopLine-exclusive components, like Instant Positioning pieces. These infographics on category trends and market conditions, available 24/7 in the TopLine app, help with prospecting and positioning you as a thought leader to clients. If you’d like to learn more about how TopLine can advance every stage of your sales process, click here to learn more now.
January is a Huge Month For The Tax Prep Industry
January is a big month for the tax prep industry, accounting for 30-40% of all tax prep advertising. And according to a Westwood One Study, 12 million Americans are looking to switch tax preparation providers. Younger consumers are drawn to online tax preparation services that are easy to use, worth their money, and have great customer service, while older consumers are more likely to seek out Accountants or Certified Public Accountants.
Are you targeting local tax preparation businesses at a time when they are likely to benefit the most?
Latest Resources from TopLine
TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.
Lenders Can Close Deals Based on Closing Costs
More than 19 million homeowners could realize significant savings by refinancing their mortgage loan at today’s interest rates. That is according to the mortgage data firm known as Black Knight.
If they do refinance, one of the decisions borrowers will need to make is how to pay the closing costs associated with a new loan. They could: a) pay the closing costs upfront, b) add the costs into the amount of the loan, or c) trade the closing costs with the lender for a higher interest rate.
The key to finding the best terms for homeowners is to shop around.
Do you know any lenders who can offer competitive and/or various terms to help meet the needs of different borrowers? Can you help those lenders reach at least part of the 19 million homeowners mentioned above?
Changes to Food and Beverage Habits Because of COVID-19
According to fooddive.com, one-third of consumers made healthier food choices in 2020; younger consumers were the most likely to eat healthier this year. Some consumers, however, turned to comfort foods to help combat the stress of a pandemic world; more than 20% said they succumbed to stress eating this year. Women saw a higher incidence of less than healthy eating habits, but 19% of all surveyed consumers said healthy eating went a bit by the wayside during 2020. Caffeinated and alcoholic beverages also saw an increase in usage with 28% of surveyed consumers drinking more caffeine and 22% consuming more alcohol.
How can you help healthy food brands and healthy restaurants target their marketing to consumers who would like to make better food choices? How can you help increase sales for comfort food, caffeinated beverages, and alcoholic beverages?
2021 is the Year For Makeup Sales
Makeup sales may be down, but according to McKinsey, they won’t be for long. By 2021 makeup sales are predicted to account for 17% of all beauty sales in the United States.
“Many of the consumers looking to increase their spending on makeup are Gen Zs or Millennials, meaning brands need to target those demographics in order to capture growth, “said Emma Spagnuolo, a partner in McKinsey’s global beauty practice.
Are your local cosmetic/department stores staying top-of-mind among Gen Z and Millennials?