TopLine Business Acumen Series Digest: December 21, 2021 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Hispanic Homebuyers Love Radio

According to Inside Radio, Hispanics were the only demographic group that grew homeownership rates from 2015 to 2020, and experts predict it will continue to grow. Hispanic adults 18+ planning to buy a home in the next two years are more likely to be heavy radio listeners. Data from surveyed markets shows that Hispanic homebuyers are more likely to listen during middays and morning drive.

How can you help real estate agents reach Hispanic homebuyers?  Which of your stations and other properties would be the best for reaching this audience?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Millennials are the New Pickup Truck Buyers

Millennials are now the largest generation of car buyers, and they want pickup trucks. For the first time, they will overtake Baby Boomers and Gen Xers as the top pickup truck buyer. These new buyers also like EV, such as the newly introduced Mustang Mach-E crossover.

How can you help local car dealers reach this demographic?

Raising Prices are Changing Consumers’ Behavior

Consumers are feeling the pressure of inflation while grocery shopping. 20% of consumers said they will switch to cheaper brands and 10% said they will buy less frequently if prices continue to rise. Consumers are doing all they can to avoid having to pay inflated prices.

Do you know of local discount stores that are looking to sell their own products or offer coupons? Can you connect them to consumers looking for cheaper alternatives?

Younger Employees May Be on the Job Hunt Soon

Fidelity recently found that around half of the younger employees ages 18-35 were planning to switch jobs in the next year. This was from a total survey size of 3,000 employees. The usual suspects were linked to looking for a new job, such as “stress, flexibility, their personal values, and… money.”

Overall, in October the Labor Department said that around 4.16 million people quit that month. This paired with 11 million jobs by the end of October means a solid market for folks on the job hunt.

Do you know any recruiting firms? Can you connect them with qualified candidates?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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