Since the start of the pandemic, dating apps have begun to see a lot of activity. This year, dating apps are forecasted to reach nearly 27M users, which is an 18% increase from last year!
“People still want to find love and connection during these trying times,” said Vincent Yip, eMarketer forecasting analyst. “Since people can’t meet in person, many have adapted to finding someone online.”
Did you know radio was one of the best places to reach singles? Nearly four in ten single adults have taken action from a radio ad in the past year, according to AdMall.