COVID-19 shutdowns caused major disruptions in the lives of consumers all over the country. Some consumers took these shutdowns as an opportunity fix things up around their home and finish projects they’ve been delaying for months or years. According to hbsdealer.com, the U.S. Census Bureau report showed a 23% increase in sales at home improvement, building, and garden stores. 57% of homeowners surveyed by the Home Projects Council worked on home improvement projects during the quarantine period of the pandemic.
67% of those surveyed said they worked on home projects because they had more free time, and 50% said they did home improvement projects because they noticed things that needed fixing around their home.
How can home improvement retailers make things easy for potential DIYers? Do stores share DIY project ideas on their websites or social media platforms to give customers ideas they can use in their homes?