TopLine Business Acumen Series Digest: April 25, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Home Improvement Projects are Going Strong

According to civicscience.com, 65% of surveyed respondents said it’s a bad time to make big purchases like a new car or home improvement projects. Even with most respondents feeling pessimistic, 47% of surveyed consumers still say they’re planning home improvement projects in the next six months which grew by 12% from 2021 to 2022. One in three consumers plan to spend $15,000 or more on home improvement projects in the next six months, and 66% of respondents said they’re planning to hire professionals for some or all of their home renovations.

How can you help home improvement retailers reach more DIY project customers? How can you connect home improvement professionals with remodeling project planners?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Single Americans are Having a Hard Time Dating Right Now

The pandemic has made it harder for most single Americans to date, as 63% have stated it’s harder now than before COVID. According to Pew Research center results, 7 in 10 believe their dating lives are not going well. This problem is more prevalent among singles under 30, though this group is more likely to say the pandemic has increased their interest in finding a partner.

What apps or services might singles be attracted to right now?

Brick-and-Mortar Shopping on the Up, Online Sales Waning

While the pandemic may have elevated online retail industries, particularly during periods of heavily social distancing, data suggest that individuals are increasingly more inclined to shop in-store.

As per a recent Wall Street Journal report, several notable retail brands experienced double-digit increases in “brick and mortar” sales during Q1, while registering lower online sales during the same period.

Do you know any local businesses that specialize in brick-and-mortar retail? Can you help them capitalize on rising public attitudes about in-store shopping? 

Mother’s Day 2022 Projects Big Spending

Mother’s Day is fast approaching, and estimates are strong for this year’s spending.

As per a recent Chain Store Age report, 2021 set records for spending around the holiday, with over $3.6 billion registered. Furthermore, more than 4 in 5 surveyed respondents plan to celebrate Mother’s Day in 2022.

Do you know any local businesses that specialize in products for moms? Can you help them capitalize on strong predictive trends and amplify business even more?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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