TopLine Business Acumen Series Digest: April 11, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This digest features some of the week’s top stories.

Consumers Love Grocery Delivery

According to Civic Science, 20% of surveyed consumers say they use and like grocery delivery services. From 2019 to 2022, the percentage of people who use and enjoy grocery delivery jumped by 81%. 14% of respondents say they haven’t used grocery delivery but plan to in the future. 36% of respondents say they typically buy groceries online. The majority of consumers who work from home say they used grocery delivery services or plan to do so in the future.

How can you help grocery retailers reach more grocery delivery fans? Which of your brands would best reach remote workers who enjoy grocery delivery?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Sharp Mortgage Rate Increases

The Fed recently announced that it would be trimming its balance sheet by about $95 Billion per month. Mortgage rates have continued their sharp increase creating the fastest three-month increase since 1994 according to Freddie Mac. Purchase demand and mortgage volume have fallen due to the rise in rates.

Can you assist lenders with finding clients during this turbulent time in mortgage banking?

Surprisingly, Used Cars Can Be More Expensive Than New Cars at the Moment

With the woes of inflation and supply shortages, used cars have become more valuable since they are one of the few available options for shoppers. iSeeCars reports that “lightly used” vehicles increased in cost by around 1.3%, which translates to $533. This slight bump in price often makes these “lightly used” vehicles more costly than the new version of that same vehicle.

The most expensive culprits are specifically SUVs and small cars such as hybrids. Gas prices could be an explanation as to why smaller vehicles are more expensive since these won’t rob you at the pump. For those looking for a vehicle now, NerdWallet gives these three tips:

  • Do the homework
  • Wait if you can (order from the factory)
  • Find an interim ride

Do you know any auto dealers? Can they make shoppers aware of any deals they may have on select cars?

Shoppers Will be Motivated by Deals this Easter

The NRF (National Retail Federation) has released its data related to Easter spending. On average, consumers plan to spend $169.79 for the Easter season. Overall, spending is projected to reach $20.8 billion, slightly less than last year. Many will be celebrating with loved ones in-person and want to bring back traditions. Most money will go towards food, gifts, and then clothing. Costs will be an important factor for shoppers, and they will switch brands and retailers to find the best deal.

How do you think future holiday spending will be impacted?

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