TopLine Business Acumen June 18, 2023 edition

This week’s most engaging stories

Person,Holding,Tablet,And,Buying,Wine,Online.

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

2023 Alcohol Delivery Trends

Alcohol delivery is getting more popular.

1 in 10 surveyed Americans ordered alcohol delivery in the past six months, according to DoorDash’s 2023 Alcohol Online Ordering Trends Report.
60% of surveyed alcohol delivery customers say they’re using alcohol delivery more than last year.

Americans enjoy the convenience and luxury of alcohol delivery.

42% of surveyed alcohol shoppers said they enjoyed the comfort, convenience, and efficiency of alcohol delivery.
67% of respondents said they get alcohol delivered as a treat for themselves.

Marketing opportunities: Liquor stores, grocery stores, restaurants, restaurant and food delivery apps, bars, and breweries.

How can alcohol delivery help increase revenue for restaurants, liquor stores, and grocery stores? What kinds of alcohol are most popular for alcohol delivery?

Source article: DoorDash

TopLine users: Click to access the full infographic

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

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The Rising Tornado Threat: A Wake-Up Call for Insurers

The threat of tornadoes is increasing due to global warming, leading to more frequent and widespread weather conditions that create them. The U.S. has seen six times more billion-dollar severe storms in the past decade than in the previous two decades.
Tornado Alley is expanding due to a warmer climate, with areas like northeast Texas, eastern Oklahoma, the Arkansas River Valley, and the mid-South expected to see a near doubling of storms that produce tornadoes. Many areas, such as Rolling Fork, Mississippi, are unprepared for these storms due to a lack of previous tornado activity.
The widening of Tornado Alley is becoming a new focus for insurers due to the potential for significant economic losses. Insurance capital is diminishing, leading to increased prices, changes in coverage, and higher deductibles.
Global reinsurer capital declined 17%, or $115 billion, to $560 billion during the first nine months of 2022, leading to reinsurers raising prices, limiting coverage, and even exiting some markets to improve returns.

Marketing opportunities: Insurance agencies, home improvement stores, and construction companies.

Source article: CNBC

Real,Estate:,For,Sale,Sign,With,Agent,And,Home,Buyer

Prospective Homebuyers Remain Confident Despite The Competitive Real Estate Market

54% of customers in a recent survey claim that they plan to speed up their home purchases this year.
This is despite 2 in 5 of them believing that we’re currently in a seller’s market.
56% of Millennials – as well as 56% of Gen Zers – plan to purchase homes in the next two years, as they believe homeownership can help them to build long-term wealth.
Just as well, 67% of homebuyers who are on the sidelines have claimed that they are still monitoring the market.

Marketing opportunities: Real estate firms, mortgage lenders.

Source article: Bank of America

Concrete,Wall,Room,With,A,Colorful,Social,Media,Sketch.,Concept

How Brand Discovery Is Evolving

With the rise of social media, e-commerce, and artificial intelligence, customers have begun shifting their search behaviors from Google.
Brands need to begin optimizing search functions for platforms like TikTok, YouTube, and Instagram – all of which are huge social platforms where customers go to search for businesses.
With product searches also being predominant on e-commerce platforms, tailoring content and optimizing descriptions could help brands reach more people.
Omnichannel experiences remain important, and brands need to also find ways to be more human in their content optimizations.

Marketing opportunities: Business owners, e-commerce sellers, product marketers.

Source article: Media Post

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Futuri is the leading provider of cloud-based audience engagement software for the enterprise. Brands rely on Futuri to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America’s Fastest-Growing Private Companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams.

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