TopLine Business Acumen Early Advance September 5, 2022 edition

This week’s most engaging stories

TopLine’s Business Acumen Series features business trends and opportunities to help sales professionals prospect and engage clients. It’s updated several times daily within TopLine. This early advance features some of the coming week’s top stories.

2022 Dating Trends

According to CivicScience 52% of surveyed U.S. adults are not married.  1 in 4 are single and have never been married, and 21% are divorced, separated, or widowed.  Younger consumers are more interested in finding first-date activities outside of the norm of a restaurant or bar.  58% of surveyed adults 18+ say they’re most likely to go to a restaurant or bar for a first date; only 40% of Adults 18-24 and 50% of Adults 25-34 would say the same.

How can you help dating services and apps increase membership?  Which of your properties would best reach single adults and those interested in dating?

Latest Resources from TopLine

TopLine is constantly updated with assets on emerging trends and opportunities. At any time, you can submit a request for new custom research, or download Instant Positioning pieces on current topics for use in direct outreach and on your socials. Some recent pieces follow; TopLine users can access them at any time. Not a TopLine user? Click here to learn how TopLine can help you close more sales.

Fresh & Frozen Food is Taking a Bite out of the Pet Food Market

Fresh pet food is taking up space on the shelf. Large pet retailers are taking notice and partnering with brands to create their own fresh food lines. Despite high prices, owners aren’t likely to cut back on their spending for furry ones, which makes the industry almost recession-proof.

How are retailers marketing this growing segment of pet food near you?

Smart Technology Sales Riding High

Since the pandemic’s onset, many individuals have upped their smart-home usage, turning to streaming content at markedly higher rates. According to recent Plume IQ data, the number of connected devices in one’s home is up a full 10% as of June 2022 (measured YOY).

Do you know any local retailers or manufacturers of smart TVs or other “smart” technology? Can you help them capitalize on favorable market trends and reach more shoppers?

Cannabis Drinks Could be the Next Trend

There is a new type of adult beverage that could become the next big thing. Cannabis-infused beverages are showing up in more places as more states legalize recreational marijuana. These cannabis drinks contain THC, which allows drinkers to get high. These drinks are not to be confused with CBD-infused drinks that do not contain THC. Major players in the alcohol sector, such as Pabst Blue Ribbon, Anheuser-Busch, and Constellation, are coming out with drinks that have THC in them. Cannabis drinks can be a good opportunity to be sold as an alcohol alternative.

Do you reach consumers who like to partake? Can you connect them with manufacturers crafting these new adult beverages?

Knowledge is power. Stay informed and ahead of the competition with TopLine.

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